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| Store Entrance & Curb Appeal (STEP) | | |
| Sidewalk Cleanliness Rating (1-5) (NUMBER) | | |
| Signage Visibility (SELECTION options: Excellent, Good, Fair, Poor) | | |
| Condition of Entrance Doors (TEXT) | | |
| Precise Location of Store Entrance (LOCATION) | | |
| Last Landscaping Maintenance Date (DATE) | | |
| Accessibility Features Present? (SELECTION options: Ramp, Automatic Door, Tactile Paving, Accessible Parking) | | |
| Notes on Exterior Lighting (TEXT) | | |
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| Window Displays (STEP) | | |
| Number of mannequins used (NUMBER) | | |
| Themes/Concepts displayed (select all that apply) (SELECTION options: Seasonal, Promotional, Lifestyle, New Arrivals) | | |
| Upload Window Display Photo (Before) (UPLOAD) | | |
| Upload Window Display Photo (After) (UPLOAD) | | |
| Overall Visual Appeal (Scale of 1-5) (SELECTION options: 1 - Poor, 2 - Fair, 3 - Average, 4 - Good, 5 - Excellent) | | |
| Brief Description of Display Story (TEXT) | | |
| Estimated Visibility Distance (feet) (NUMBER) | | |
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| Product Grouping & Placement (STEP) | | |
| Average Distance Walked per Customer (meters) (NUMBER) | | |
| Primary Customer Flow Pattern (SELECTION options: Clockwise, Counter-Clockwise, Free Flow) | | |
| Product Categories Grouped Together (Check all that apply) (SELECTION options: Seasonal Items, Related Products, Price Point, Brand) | | |
| Notes on customer reaction to current product groupings (TEXT) | | |
| Number of 'cross-sell' opportunities observed per transaction (NUMBER) | | |
| Overall Effectiveness of Current Grouping (Subjective) (SELECTION options: Excellent, Good, Fair, Poor) | | |
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| Signage & Navigation (STEP) | | |
| Number of Directional Signs (NUMBER) | | |
| Sign Visibility - Overall Rating (SELECTION options: Excellent, Good, Fair, Poor) | | |
| Example Signage Clarity (Describe) (TEXT) | | |
| Font Size Consistency? (SELECTION options: Yes, No, Mostly) | | |
| Signage Types Present (SELECTION options: A-Frame, Wall Mounted, Floor Decals, Digital Signage) | | |
| Navigation Path Clarity (Describe) (TEXT) | | |
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| Fixtures & Displays (STEP) | | |
| Fixture Height (inches) (NUMBER) | | |
| Shelf Spacing (inches) (NUMBER) | | |
| Fixture Material (SELECTION options: Metal, Wood, Plastic, Combination) | | |
| Display Condition (SELECTION options: Excellent, Good, Fair, Needs Repair) | | |
| Display Features (SELECTION options: Adjustable Shelves, Integrated Lighting, Rotating Display, Lockable) | | |
| Notes on Display Condition (TEXT) | | |
| Display Photo (for reference) (UPLOAD) | | |
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| Lighting & Ambiance (STEP) | | |
| Overall Light Level (Lux) (NUMBER) | | |
| Spotlight Intensity (Lumens) (NUMBER) | | |
| Light Color Temperature (Kelvin) (SELECTION options: Warm (2700K - 3000K), Neutral (3500K - 4000K), Cool (5000K - 6500K)) | | |
| Lighting Types Used (SELECTION options: Ambient Lighting, Task Lighting, Accent Lighting, Decorative Lighting) | | |
| Mood/Atmosphere Created (SELECTION options: Inviting, Modern, Cozy, Energetic, Elegant) | | |
| Describe the overall lighting ambiance. (TEXT) | | |
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| Visual Merchandising Techniques (STEP) | | |
| Color Palette Consistency (SELECTION options: Consistent Across Store, Minor Variations, Inconsistent) | | |
| Theme Application (e.g., seasonal) (SELECTION options: Fully Implemented, Partially Implemented, Not Implemented) | | |
| Average Product Facing Outward (NUMBER) | | |
| Storytelling Elements Used? (TEXT) | | |
| Use of Props & Accessories (SELECTION options: Strategic and Relevant, Minimal, Absent) | | |
| Description of Focal Point (TEXT) | | |
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| Checkout Area Layout (STEP) | | |
| Number of Checkout Lanes Open (NUMBER) | | |
| Checkout Lane Configuration (SELECTION options: Standard, Self-Checkout, Hybrid) | | |
| Average Wait Time (minutes) (NUMBER) | | |
| POS System Functionality (SELECTION options: Full Functionality, Minor Issues, Major Issues) | | |
| Notes on Customer Flow (TEXT) | | |
| Checkout Area Cleanliness (SELECTION options: Excellent, Good, Fair, Poor) | | |
| Checkout Area GPS Coordinates (LOCATION) | | |
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| Impulse Buy Placement (STEP) | | |
| Number of Impulse Buy Displays Near Checkout (NUMBER) | | |
| Impulse Buy Item Category Focus (e.g., Snacks, Accessories, Small Gifts) (SELECTION options: Snacks, Accessories, Small Gifts, Seasonal Items, Other) | | |
| Product Placement Strategy (Select all that apply) (SELECTION options: Endcaps, Checkout Counter, Aisle Ends, High-Traffic Zones) | | |
| Brief Description of Current Impulse Buy Selection (TEXT) | | |
| Average Price Point of Impulse Items (NUMBER) | | |
| Impulse Item Presentation (e.g., Bins, Shelves, Displays) (SELECTION options: Bins, Shelves, Displays) | | |
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| Accessibility & Inclusivity (STEP) | | |
| Minimum Aisle Width (inches) (NUMBER) | | |
| Ramp Slope Compliance (ADA) (SELECTION options: Compliant (1:12 or less), Non-Compliant) | | |
| Accessible Entrance Features (SELECTION options: Ramp, Automatic Door, Level Entry, None) | | |
| Accessible Checkout Counters (SELECTION options: Available, Not Available) | | |
| Description of any observed barriers (if applicable) (TEXT) | | |