Social Media Brand Sentiment Survey Checklist
Uncover what your audience *really* thinks! This Social Media Brand Sentiment Survey Checklist ensures you're measuring more than just likes - discover true feelings & actionable insights to boost your brand's online reputation.
Demographics (Optional)
Gather basic audience information for analysis. Skip if anonymity is crucial.
Age (Optional)
Gender (Optional)
Location (Region/State - Optional)
Approximate Annual Income (Optional)
How often do you use our social media? (Optional)
Overall Sentiment
Gauge overall feeling towards the brand.
Overall, how would you describe your feeling towards [Brand Name]?
On a scale of 1-10 (1 being not at all, 10 being extremely), how likely are you to recommend [Brand Name] to a friend?
What is the first word that comes to mind when you think of [Brand Name]?
Please briefly explain your overall impression of [Brand Name].
Does [Brand Name] meet your expectations?
Content Engagement
Assess how users interact with social media content.
How often do you see our posts in your feed?
Which type of content do you find most engaging?
Which of these actions do you typically take when seeing our content?
On average, how much time do you spend viewing each post?
How relevant is our content to your interests?
Brand Perception
Explore specific attributes and associations users have with the brand.
How innovative do you perceive our brand?
How trustworthy do you find our brand?
On a scale of 1-10 (1 being poor, 10 being excellent), rate the brand's quality.
Which of these words best describe our brand?
In your own words, describe our brand's personality.
Customer Service Interaction (If Applicable)
Evaluate the quality and efficiency of social media customer service responses.
How satisfied were you with the responsiveness of our social media team?
How helpful was the information provided by our social media team?
On a scale of 1-10 (1 being very slow, 10 being very fast), how would you rate the speed of our response?
Please describe your experience with our social media customer service. What did we do well? What could we improve?
Was the issue resolved to your satisfaction?
Approximately what time did you contact us?
Competitive Comparison (Optional)
Understand how the brand is perceived compared to competitors. Use with caution.
Compared to other brands, how would you rate our product/service?
Which of these competitor brands do you also follow/engage with?
On a scale of 1-10 (1 being not at all, 10 being extremely), how likely are you to switch to a competitor?
Which brand’s social media content do you find most engaging?
Open-Ended Feedback
Provide a space for users to share any additional thoughts or comments.
What did you enjoy most about your experience with our brand on social media?
What could we do better to improve your experience on social media?
If you could describe our brand in three words, what would they be?
Is there anything else you’d like to share with us regarding your social media experience?
On a scale of 1-10 (1 being 'not at all' and 10 being 'extremely'), how likely are you to recommend our brand to others based on your social media experience?
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