STORE LAYOUT & VISUAL MERCHANDISING CHECKLIST: RETAIL CUSTOMER EXPERIENCE & SALES MAXIMIZATION
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--- STORE ENTRANCE & CURB APPEAL ---
[ ] Sidewalk Cleanliness Rating (1-5)
[ ] Signage Visibility (Excellent, Good, Fair, Poor)
[ ] Condition of Entrance Doors
[ ] Precise Location of Store Entrance
[ ] Last Landscaping Maintenance Date
[ ] Accessibility Features Present? (Ramp, Automatic Door, Tactile Paving, Accessible Parking)
[ ] Notes on Exterior Lighting
--- WINDOW DISPLAYS ---
[ ] Number of mannequins used
[ ] Themes/Concepts displayed (select all that apply) (Seasonal, Promotional, Lifestyle, New Arrivals)
[ ] Upload Window Display Photo (Before)
[ ] Upload Window Display Photo (After)
[ ] Overall Visual Appeal (Scale of 1-5) (1 - Poor, 2 - Fair, 3 - Average, 4 - Good, 5 - Excellent)
[ ] Brief Description of Display Story
[ ] Estimated Visibility Distance (feet)
--- PRODUCT GROUPING & PLACEMENT ---
[ ] Average Distance Walked per Customer (meters)
[ ] Primary Customer Flow Pattern (Clockwise, Counter-Clockwise, Free Flow)
[ ] Product Categories Grouped Together (Check all that apply) (Seasonal Items, Related Products, Price Point, Brand)
[ ] Notes on customer reaction to current product groupings
[ ] Number of 'cross-sell' opportunities observed per transaction
[ ] Overall Effectiveness of Current Grouping (Subjective) (Excellent, Good, Fair, Poor)
--- SIGNAGE & NAVIGATION ---
[ ] Number of Directional Signs
[ ] Sign Visibility - Overall Rating (Excellent, Good, Fair, Poor)
[ ] Example Signage Clarity (Describe)
[ ] Font Size Consistency? (Yes, No, Mostly)
[ ] Signage Types Present (A-Frame, Wall Mounted, Floor Decals, Digital Signage)
[ ] Navigation Path Clarity (Describe)
--- FIXTURES & DISPLAYS ---
[ ] Fixture Height (inches)
[ ] Shelf Spacing (inches)
[ ] Fixture Material (Metal, Wood, Plastic, Combination)
[ ] Display Condition (Excellent, Good, Fair, Needs Repair)
[ ] Display Features (Adjustable Shelves, Integrated Lighting, Rotating Display, Lockable)
[ ] Notes on Display Condition
[ ] Display Photo (for reference)
--- LIGHTING & AMBIANCE ---
[ ] Overall Light Level (Lux)
[ ] Spotlight Intensity (Lumens)
[ ] Light Color Temperature (Kelvin) (Warm (2700K - 3000K), Neutral (3500K - 4000K), Cool (5000K - 6500K))
[ ] Lighting Types Used (Ambient Lighting, Task Lighting, Accent Lighting, Decorative Lighting)
[ ] Mood/Atmosphere Created (Inviting, Modern, Cozy, Energetic, Elegant)
[ ] Describe the overall lighting ambiance.
--- VISUAL MERCHANDISING TECHNIQUES ---
[ ] Color Palette Consistency (Consistent Across Store, Minor Variations, Inconsistent)
[ ] Theme Application (e.g., seasonal) (Fully Implemented, Partially Implemented, Not Implemented)
[ ] Average Product Facing Outward
[ ] Storytelling Elements Used?
[ ] Use of Props & Accessories (Strategic and Relevant, Minimal, Absent)
[ ] Description of Focal Point
--- CHECKOUT AREA LAYOUT ---
[ ] Number of Checkout Lanes Open
[ ] Checkout Lane Configuration (Standard, Self-Checkout, Hybrid)
[ ] Average Wait Time (minutes)
[ ] POS System Functionality (Full Functionality, Minor Issues, Major Issues)
[ ] Notes on Customer Flow
[ ] Checkout Area Cleanliness (Excellent, Good, Fair, Poor)
[ ] Checkout Area GPS Coordinates
--- IMPULSE BUY PLACEMENT ---
[ ] Number of Impulse Buy Displays Near Checkout
[ ] Impulse Buy Item Category Focus (e.g., Snacks, Accessories, Small Gifts) (Snacks, Accessories, Small Gifts, Seasonal Items, Other)
[ ] Product Placement Strategy (Select all that apply) (Endcaps, Checkout Counter, Aisle Ends, High-Traffic Zones)
[ ] Brief Description of Current Impulse Buy Selection
[ ] Average Price Point of Impulse Items
[ ] Impulse Item Presentation (e.g., Bins, Shelves, Displays) (Bins, Shelves, Displays)
--- ACCESSIBILITY & INCLUSIVITY ---
[ ] Minimum Aisle Width (inches)
[ ] Ramp Slope Compliance (ADA) (Compliant (1:12 or less), Non-Compliant)
[ ] Accessible Entrance Features (Ramp, Automatic Door, Level Entry, None)
[ ] Accessible Checkout Counters (Available, Not Available)
[ ] Description of any observed barriers (if applicable)
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