Visual Merchandising Checklist: Retail Display & Sales Optimization
Boost retail sales with our Visual Merchandising Checklist! Ensure impactful displays, customer flow, and brand consistency. Perfect for optimizing store layout, product placement, and creating a shopper-friendly environment. Download now and maximize your retail impact!
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Storefront Appeal & Accessibility
Assess curb appeal, window displays, signage, and ease of access for customers.
Overall Storefront Cleanliness Rating (1-10)
Signage Visibility
Accessibility Ramp Condition
Number of Broken or Missing Signage Items
Door/Entryway Obstructions
Last Landscaping/Exterior Maintenance Date
Window Display Execution
Evaluate window display themes, product placement, lighting, and overall visual impact.
Number of Mannequins Used
Theme Alignment (e.g., Seasonal, Brand)
Brief Description of Display Theme
Elements Included (Select All That Apply)
Number of Featured Products
Product Facing (Front/Back/Other)
Notes on Overall Visual Impact
In-Store Layout & Flow
Review store layout, product adjacencies, and customer traffic patterns for optimal flow.
Average Customer Traffic Count (hourly)
Primary Customer Flow Direction
Describe any observed bottlenecks or congested areas.
Accessibility - Are aisles wide enough for wheelchair access?
Average Dwell Time (minutes) in key areas (e.g., near promotions)
Notes on customer flow and any suggestions for improvement.
Product Grouping & Placement
Check product groupings, signage, and placement to highlight key items and encourage sales.
Are related items grouped together logically?
Average distance (feet) between related product groupings:
Check all product categories with questionable placement:
Specific examples of misplaced items (if any):
Are impulse buy items strategically placed near checkout?
Number of impulse buy items visible at checkout:
Fixture & Display Maintenance
Inspect fixtures, displays, and mannequins for cleanliness, damage, and proper functionality.
Fixture Condition Score (1-5, 5 being excellent)
Damaged Fixtures?
Describe any damage or repairs needed
Last Maintenance Date
Number of Mannequins
Mannequin Condition
Attach Photos of Fixtures (if damaged)
Signage & Pricing Accuracy
Verify signage clarity, pricing accuracy, and consistency with promotional materials.
Number of Price Tags Missing/Incorrect
Signage Consistency with Online Promotions?
Description of any Pricing Discrepancies Found
Number of Incorrect Promotional Signage
Pricing Accuracy Verification (Spot Check)
Notes on Signage Visibility & Legibility
Lighting & Ambiance
Assess lighting levels, color temperature, and overall store ambiance for customer comfort and product presentation.
Overall Light Level (Foot-candles)
Spotlight Intensity (Lumens)
Color Temperature (Kelvin)
Music Genre (If Applicable)
Aroma/Scent (If Applicable)
Notes on Ambiance (e.g., noise levels, comfort)
Seasonal & Promotional Updates
Confirm timely and accurate implementation of seasonal and promotional displays.
Promotion Start Date
Promotion End Date
Current Promotion Theme
Affected Product Categories
Discount Percentage
Promotional Image(s)
Detailed Promotion Description
Signage Placement Status
Cleanliness & Organization
Evaluate overall store cleanliness, organization, and tidiness.
Dust Level (1-5, 1=minimal, 5=significant)
Floor Spot Cleaning Frequency (per day)
Areas Needing Attention (Check all that apply)
Specific Cleaning Notes/Observations
Last Deep Cleaning Date
Overall Cleanliness Assessment
Compliance & Safety
Check for compliance with safety regulations and accessibility standards.
Fire Extinguisher Inspection Date
Last Safety Training Session
Hazardous Material Storage Compliance
Emergency Exit Route Clarity
Safety Inspection Report (Upload)
ADA Compliance - Accessibility
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