Flower Shop Packaging & Presentation Checklist
Elevate your flower shop's brand with impeccable packaging! This checklist ensures every bouquet tells a story, from ribbon selection to gift tag perfection. Reduce returns, delight customers, and create a luxury experience-one beautifully wrapped stem at a time.
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Box/Vase Selection
Ensure appropriate size and style for arrangement.
Box/Vase Type
Box/Vase Size (Height)
Box/Vase Size (Diameter/Width)
Color/Style
Special Instructions (e.g., fragile, large opening)
Flower Placement & Securing
Verify flowers are securely placed and arranged aesthetically.
Number of Focal Flowers
Number of Secondary Flowers
Flower Orientation (Up/Down/Angled)
Stem Securing Method
Notes on Specific Flower Positioning
Number of Securing Points per Stem
Foam/Floral Support
Check foam/support is adequately saturated and positioned.
Foam Saturation Level (1-10)
Foam Type
Notes on Foam Condition
Floral Support Needed?
Number of Support Sticks Used
Ribbon/Wrapping
Correct ribbon type, color, and secure wrapping technique.
Ribbon Type
Ribbon Width (inches)
Ribbon Length (feet)
Wrapping Style
Notes on Wrapping Technique
Card/Message Attachment
Ensure card is properly attached and legible.
Recipient Name
Message Text
Font Style
Card Size
Florist Signature
Protective Packaging (Shipping)
Confirm adequate padding and protection for shipping arrangements.
Number of Bubble Wrap Layers
Box Type Selection
Photo of Secured Arrangement
Packing Material Type
Weight of Package (lbs)
Final Aesthetic Check
Overall appearance – clean, professional, and reflects brand.
Overall Balance
Color Harmony
Height (cm)
Width (cm)
Notes/Observations
Stem Length Appropriateness
Moisture Control
Confirm waterproof measures in place to prevent leaks.
Waterproof Liner Used?
Liner Thickness (mil)
Floral Foam Soaked?
Notes on Liner/Moisture Precautions
Delivery Instructions Regarding Moisture?
Branding/Logo Placement
Verify branding elements are correctly placed and visible.
Logo Placement Position
Logo Size Relative to Arrangement
Logo File (if needed)
Branding Colors Used (if applicable)
Font Size of Logo Text (if applicable)
Labeling and Tags
Ensure correct pricing, care instructions, and recipient information are present.
Recipient Name
Sender Name (Optional)
Delivery Address
Order Number
Care Instructions Included?
Special Instructions (e.g., 'Leave at Front Door')
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