Flower Shop Packaging & Presentation Checklist

Elevate your flower shop's brand with impeccable packaging! This checklist ensures every bouquet tells a story, from ribbon selection to gift tag perfection. Reduce returns, delight customers, and create a luxury experience-one beautifully wrapped stem at a time.

This Template was installed 2 times.

Box/Vase Selection

1 of 10

Ensure appropriate size and style for arrangement.

Box/Vase Type

Box/Vase Size (Height)

Box/Vase Size (Diameter/Width)

Color/Style

Special Instructions (e.g., fragile, large opening)

Flower Placement & Securing

2 of 10

Verify flowers are securely placed and arranged aesthetically.

Number of Focal Flowers

Number of Secondary Flowers

Flower Orientation (Up/Down/Angled)

Stem Securing Method

Notes on Specific Flower Positioning

Number of Securing Points per Stem

Foam/Floral Support

3 of 10

Check foam/support is adequately saturated and positioned.

Foam Saturation Level (1-10)

Foam Type

Notes on Foam Condition

Floral Support Needed?

Number of Support Sticks Used

Ribbon/Wrapping

4 of 10

Correct ribbon type, color, and secure wrapping technique.

Ribbon Type

Ribbon Width (inches)

Ribbon Length (feet)

Wrapping Style

Notes on Wrapping Technique

Card/Message Attachment

5 of 10

Ensure card is properly attached and legible.

Recipient Name

Message Text

Font Style

Card Size

Florist Signature

Protective Packaging (Shipping)

6 of 10

Confirm adequate padding and protection for shipping arrangements.

Number of Bubble Wrap Layers

Box Type Selection

Photo of Secured Arrangement

Packing Material Type

Weight of Package (lbs)

Final Aesthetic Check

7 of 10

Overall appearance – clean, professional, and reflects brand.

Overall Balance

Color Harmony

Height (cm)

Width (cm)

Notes/Observations

Stem Length Appropriateness

Moisture Control

8 of 10

Confirm waterproof measures in place to prevent leaks.

Waterproof Liner Used?

Liner Thickness (mil)

Floral Foam Soaked?

Notes on Liner/Moisture Precautions

Delivery Instructions Regarding Moisture?

Branding/Logo Placement

9 of 10

Verify branding elements are correctly placed and visible.

Logo Placement Position

Logo Size Relative to Arrangement

Logo File (if needed)

Branding Colors Used (if applicable)

Font Size of Logo Text (if applicable)

Labeling and Tags

10 of 10

Ensure correct pricing, care instructions, and recipient information are present.

Recipient Name

Sender Name (Optional)

Delivery Address

Order Number

Care Instructions Included?

Special Instructions (e.g., 'Leave at Front Door')

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