Varejo Multimédia
| Label | Value | Notes |
|---|---|---|
| Created by checklistguro.com | ||
| Store Entrance & Curb Appeal (STEP) | ||
| Sidewalk Cleanliness Rating (1-5) (NUMBER) | ||
| Signage Visibility (SELECTION options: Excellent, Good, Fair, Poor) | ||
| Condition of Entrance Doors (TEXT) | ||
| Precise Location of Store Entrance (LOCATION) | ||
| Last Landscaping Maintenance Date (DATE) | ||
| Accessibility Features Present? (SELECTION options: Ramp, Automatic Door, Tactile Paving, Accessible Parking) | ||
| Notes on Exterior Lighting (TEXT) | ||
| Window Displays (STEP) | ||
| Number of mannequins used (NUMBER) | ||
| Themes/Concepts displayed (select all that apply) (SELECTION options: Seasonal, Promotional, Lifestyle, New Arrivals) | ||
| Upload Window Display Photo (Before) (UPLOAD) | ||
| Upload Window Display Photo (After) (UPLOAD) | ||
| Overall Visual Appeal (Scale of 1-5) (SELECTION options: 1 - Poor, 2 - Fair, 3 - Average, 4 - Good, 5 - Excellent) | ||
| Brief Description of Display Story (TEXT) | ||
| Estimated Visibility Distance (feet) (NUMBER) | ||
| Product Grouping & Placement (STEP) | ||
| Average Distance Walked per Customer (meters) (NUMBER) | ||
| Primary Customer Flow Pattern (SELECTION options: Clockwise, Counter-Clockwise, Free Flow) | ||
| Product Categories Grouped Together (Check all that apply) (SELECTION options: Seasonal Items, Related Products, Price Point, Brand) | ||
| Notes on customer reaction to current product groupings (TEXT) | ||
| Number of 'cross-sell' opportunities observed per transaction (NUMBER) | ||
| Overall Effectiveness of Current Grouping (Subjective) (SELECTION options: Excellent, Good, Fair, Poor) | ||
| Signage & Navigation (STEP) | ||
| Number of Directional Signs (NUMBER) | ||
| Sign Visibility - Overall Rating (SELECTION options: Excellent, Good, Fair, Poor) | ||
| Example Signage Clarity (Describe) (TEXT) | ||
| Font Size Consistency? (SELECTION options: Yes, No, Mostly) | ||
| Signage Types Present (SELECTION options: A-Frame, Wall Mounted, Floor Decals, Digital Signage) | ||
| Navigation Path Clarity (Describe) (TEXT) | ||
| Fixtures & Displays (STEP) | ||
| Fixture Height (inches) (NUMBER) | ||
| Shelf Spacing (inches) (NUMBER) | ||
| Fixture Material (SELECTION options: Metal, Wood, Plastic, Combination) | ||
| Display Condition (SELECTION options: Excellent, Good, Fair, Needs Repair) | ||
| Display Features (SELECTION options: Adjustable Shelves, Integrated Lighting, Rotating Display, Lockable) | ||
| Notes on Display Condition (TEXT) | ||
| Display Photo (for reference) (UPLOAD) | ||
| Lighting & Ambiance (STEP) | ||
| Overall Light Level (Lux) (NUMBER) | ||
| Spotlight Intensity (Lumens) (NUMBER) | ||
| Light Color Temperature (Kelvin) (SELECTION options: Warm (2700K - 3000K), Neutral (3500K - 4000K), Cool (5000K - 6500K)) | ||
| Lighting Types Used (SELECTION options: Ambient Lighting, Task Lighting, Accent Lighting, Decorative Lighting) | ||
| Mood/Atmosphere Created (SELECTION options: Inviting, Modern, Cozy, Energetic, Elegant) | ||
| Describe the overall lighting ambiance. (TEXT) | ||
| Visual Merchandising Techniques (STEP) | ||
| Color Palette Consistency (SELECTION options: Consistent Across Store, Minor Variations, Inconsistent) | ||
| Theme Application (e.g., seasonal) (SELECTION options: Fully Implemented, Partially Implemented, Not Implemented) | ||
| Average Product Facing Outward (NUMBER) | ||
| Storytelling Elements Used? (TEXT) | ||
| Use of Props & Accessories (SELECTION options: Strategic and Relevant, Minimal, Absent) | ||
| Description of Focal Point (TEXT) | ||
| Checkout Area Layout (STEP) | ||
| Number of Checkout Lanes Open (NUMBER) | ||
| Checkout Lane Configuration (SELECTION options: Standard, Self-Checkout, Hybrid) | ||
| Average Wait Time (minutes) (NUMBER) | ||
| POS System Functionality (SELECTION options: Full Functionality, Minor Issues, Major Issues) | ||
| Notes on Customer Flow (TEXT) | ||
| Checkout Area Cleanliness (SELECTION options: Excellent, Good, Fair, Poor) | ||
| Checkout Area GPS Coordinates (LOCATION) | ||
| Impulse Buy Placement (STEP) | ||
| Number of Impulse Buy Displays Near Checkout (NUMBER) | ||
| Impulse Buy Item Category Focus (e.g., Snacks, Accessories, Small Gifts) (SELECTION options: Snacks, Accessories, Small Gifts, Seasonal Items, Other) | ||
| Product Placement Strategy (Select all that apply) (SELECTION options: Endcaps, Checkout Counter, Aisle Ends, High-Traffic Zones) | ||
| Brief Description of Current Impulse Buy Selection (TEXT) | ||
| Average Price Point of Impulse Items (NUMBER) | ||
| Impulse Item Presentation (e.g., Bins, Shelves, Displays) (SELECTION options: Bins, Shelves, Displays) | ||
| Accessibility & Inclusivity (STEP) | ||
| Minimum Aisle Width (inches) (NUMBER) | ||
| Ramp Slope Compliance (ADA) (SELECTION options: Compliant (1:12 or less), Non-Compliant) | ||
| Accessible Entrance Features (SELECTION options: Ramp, Automatic Door, Level Entry, None) | ||
| Accessible Checkout Counters (SELECTION options: Available, Not Available) | ||
| Description of any observed barriers (if applicable) (TEXT) |
| Label | Value | Notes |
|---|---|---|
| Created by checklistguro.com | ||
| Greeting & Approach (STEP) | ||
| Initial Greeting Style (SELECTION options: Warm and Enthusiastic, Friendly and Approachable, Professional and Efficient) | ||
| Time Taken to Acknowledge Customer (seconds) (NUMBER) | ||
| Eye Contact During Greeting? (SELECTION options: Consistent, Occasional, Minimal) | ||
| Standard Greeting Phrase Used? (TEXT) | ||
| Body Language? (SELECTION options: Open and Inviting, Neutral, Closed/Unapproachable) | ||
| Observer Notes on Initial Approach (TEXT) | ||
| Product Knowledge & Recommendations (STEP) | ||
| Number of Product Categories Familiar With (NUMBER) | ||
| Which product categories can you confidently discuss? (SELECTION options: Clothing, Shoes, Accessories, Home Goods, Electronics) | ||
| Describe a time you successfully recommended a product to a customer. (TEXT) | ||
| Rate your confidence in recommending new arrivals. (SELECTION options: Very Confident, Confident, Neutral, Unsure, Not at all) | ||
| Name a key feature of Product A (TEXT) | ||
| Active Listening & Needs Identification (STEP) | ||
| Describe the customer's initial request in detail. (TEXT) | ||
| What cues (verbal or non-verbal) did the customer display suggesting additional needs or concerns? (TEXT) | ||
| Did the employee ask clarifying questions to fully understand the customer's needs? (SELECTION options: Yes, No, Partially) | ||
| Approximately how many clarifying questions were asked? (NUMBER) | ||
| Did the employee accurately paraphrase the customer's needs to confirm understanding? (SELECTION options: Yes, No, Not Observed) | ||
| Describe any instances where the employee failed to identify the customer's underlying needs. (TEXT) | ||
| Handling Objections & Concerns (STEP) | ||
| Describe a common customer objection you're likely to encounter. (TEXT) | ||
| Explain your approach to addressing that objection. (Explain your response) (TEXT) | ||
| Rate your confidence (1-10) in handling this specific objection. (NUMBER) | ||
| What is the best response when a customer asks about a competitor's lower price? (SELECTION options: Immediately match the price., Highlight the superior quality of our product., Acknowledge the price, but emphasize our value-added features., Politely redirect the customer to research more.) | ||
| Which of the following are good strategies for de-escalating a frustrated customer? (SELECTION options: Interrupt the customer to get your point across., Listen actively and show empathy., Offer a sincere apology, even if you're not at fault., Escalate the situation to a manager immediately.) | ||
| Provide an example of how you’re going to communicate empathy to the customer. (TEXT) | ||
| Sales Techniques & Upselling/Cross-selling (STEP) | ||
| Average Transaction Value Increase (Upselling) (NUMBER) | ||
| Number of Cross-Sell Opportunities Identified per Shift (NUMBER) | ||
| Preferred Upselling Technique (e.g., feature comparison, value proposition) (SELECTION options: Feature Comparison, Value Proposition, Benefit-Oriented Approach, Other) | ||
| Product Bundles Staff are Comfortable Promoting (SELECTION options: Bundle A, Bundle B, Bundle C, No Preference) | ||
| Example Upselling Script Used (TEXT) | ||
| Notes on Customer Reactions to Upselling Attempts (TEXT) | ||
| Point of Sale (POS) System Proficiency (STEP) | ||
| Transaction Count (per shift) (NUMBER) | ||
| Average Transaction Time (seconds) (NUMBER) | ||
| Scanner Usage (SELECTION options: Always Used, Frequently Used, Occasionally Used, Rarely Used) | ||
| Payment Methods Processed (SELECTION options: Cash, Credit Card, Debit Card, Gift Card, Mobile Payment (e.g., Apple Pay)) | ||
| Coupon/Discount Application (SELECTION options: Always Accurate, Mostly Accurate, Sometimes Inaccurate, Frequently Inaccurate) | ||
| Returns/Voids Handling (SELECTION options: Always Performed Correctly, Mostly Correct, Sometimes Incorrect, Frequently Incorrect) | ||
| Returns & Exchanges Procedures (STEP) | ||
| Reason for Return/Exchange (SELECTION options: Defective Product, Wrong Size, Changed Mind, Damaged in Transit, Other) | ||
| Quantity Returned/Exchanged (NUMBER) | ||
| Desired Resolution (SELECTION options: Refund, Exchange for Same Item, Exchange for Different Item) | ||
| Return/Exchange Date (DATE) | ||
| Additional Notes (if any) (TEXT) | ||
| Condition of Returned Item (SELECTION options: New with tags, Used – Excellent Condition, Used – Fair Condition, Used – Poor Condition) | ||
| Professionalism & Communication Skills (STEP) | ||
| Eye Contact Frequency (Scale of 1-5) (NUMBER) | ||
| Voice Tone & Clarity (SELECTION options: Excellent, Good, Fair, Needs Improvement) | ||
| Describe Non-Verbal Communication (e.g., posture, facial expressions) (TEXT) | ||
| Active Listening - Paraphrasing Skills (SELECTION options: Excellent, Good, Fair, Needs Improvement) | ||
| Time Taken to Respond to Customer Queries (approx.) (DATE) | ||
| Note any instances of unprofessional language used (if applicable) (TEXT) | ||
| Company Policies & Procedures (STEP) | ||
| Review of Employee Handbook (TEXT) | ||
| Dress Code Compliance (SELECTION options: Compliant, Needs Improvement, Non-Compliant) | ||
| Loss Prevention Procedures Acknowledgment (SELECTION options: Acknowledged, Needs Review) | ||
| Employee ID Number (NUMBER) | ||
| Date of Policy Review Completion (DATE) | ||
| Confidentiality Agreement Items Covered (SELECTION options: Customer Data Protection, Financial Information, Proprietary Business Strategies) | ||
| Customer Feedback & Continuous Improvement (STEP) | ||
| Overall Customer Satisfaction (1-5) (NUMBER) | ||
| What did the customer specifically enjoy about their experience? (TEXT) | ||
| What could be improved about the service? (TEXT) | ||
| Which of the following aspects of the experience were relevant? (SELECTION options: Product Knowledge, Staff Friendliness, Speed of Service, Store Cleanliness, Problem Resolution) | ||
| How likely are you to recommend our store to a friend? (SELECTION options: Very Likely, Likely, Neutral, Unlikely, Very Unlikely) | ||
| Date of Interaction (DATE) |
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