Event Social Media and Digital Engagement Workflow

Début du flux de travail/processus.

Retrieve core event information (Date, Venue, Event Name) from the Event Data Model.

Create a new entry in the Digital Engagement Data Model to track the specific campaign's progress.

Assign a task to the Content Creator to write captions for Instagram, LinkedIn, and X (Twitter).

Assign a task to the Graphic Designer to create banners and story templates.

Update the 'Design Status' field in the Campaign Data Model once visuals are uploaded.

Assign a task to the Social Media Manager to schedule the approved content in the publishing tool.

Get all entries from the Influencer Data Model associated with the specific event.

Send an email to the retrieved influencer list containing the event brief and talking points.

Create a new entry in the Outreach Tracker to log the date and method of contact.

Retrieve engagement numbers (Likes, Shares, Comments) from the Engagement Data Model.

Sum the total number of interactions (Likes + Shares + Comments) across all platforms.

Execute formula: (Total Engagement / Total Reach) * 100 to determine the engagement percentage.

Create a comprehensive report summarizing the campaign's success and ROI based on the aggregated metrics.

Send the generated performance report to the Event Stakeholders.

Update the Campaign Data Model status to 'Completed' and close the workflow.

Fin du flux de travail/processus.