Social Media Campaign Management Workflow

Début du flux de travail/processus.

Retrieve the initial campaign requirements and objectives from the Campaign Data Model.

Create a new entry in the Campaigns Data Model to track the lifecycle of the new campaign.

Assign a task to the Creative Team to brainstorm themes and content pillars.

Create a new entry in the Content Calendar model for the planned posts.

Assign visual asset creation tasks to the Design Team based on approved ideas.

Update the status of specific media entries to 'Ready for Review' once designs are uploaded.

Assign task to Copywriters to draft captions and hashtags for the scheduled posts.

Calculate the split of the total budget across different social platforms (e.g., Facebook vs Instagram).

Fetch approved influencers from the Influencer Data Model for potential collaboration.

Create a task for the Marketing Manager to review and approve all creative assets and copy.

Update the Campaign Data Model entry status to 'Active' once all approvals are received.

Send an email to the client/stakeholders announcing that the campaign is officially live.

Retrieve engagement, reach, and click data from the Analytics Data Model for the campaign period.

Sum the 'Reach' property from all individual post entries to get the total campaign reach.

Calculate the average engagement percentage across all posts in the campaign.

Create a formal performance report based on the aggregated campaign data.

Email the final performance report to the Marketing Director.

Update the Campaign entry status to 'Completed' and close the workflow.

Fin du flux de travail/processus.