Marketing and Sales Plan Execution Checklist
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This Template was installed 5 times.
Market Research & Analysis Validation
Confirm initial assumptions and refine strategies based on current market conditions. This ensures your plan is grounded in reality.
Current Commodity Price Fluctuations (Compared to Initial Plan)
Summary of Recent Farmer Surveys/Feedback (if conducted)
Impact of Weather Patterns (compared to forecast)
Upload Recent Competitor Activity Reports
Date of Last Market Analysis Update
Notes on Observed Changes in Farmer Purchasing Behavior
Target Audience Refinement
Verify target audience profiles are still accurate and adjust messaging based on latest data or farmer feedback.
Summarize Recent Farmer Interviews/Surveys
Which Farmer Segments are Showing Increased Interest?
Average Age of Target Farmer (Updated)
Primary Information Source for Farmers (Updated)
Describe any shifts in Farmer Concerns/Priorities
Preferred Communication Method (Updated)
Estimated Farm Size (Average, Acres/Hectares)
Content Creation & Distribution
Ensure timely creation and distribution of marketing content across relevant channels (social media, email, website, industry publications).
Content Channels Used
Content Calendar Review Date
Brief Summary of Content Created This Period
Upload Sample Content (e.g., Blog Post, Social Media Graphic)
Number of Blog Posts Published
Number of Social Media Posts Published
Content Performance - Overall Assessment
Notes on content performance and planned adjustments
Digital Marketing Campaign Management
Track and optimize online advertising campaigns (Google Ads, Social Media Ads) for maximum ROI.
Daily Ad Spend (USD)
Website Traffic (Daily Average)
Click-Through Rate (CTR) - Average
Primary Ad Platform
Targeting Parameters (Check all that apply)
Last A/B Test Run Date
Notes on Recent Campaign Adjustments
Sales Team Enablement & Training
Equip the sales team with the knowledge, tools, and resources they need to effectively sell your products/services. Includes product updates, competitor analysis, and sales scripts.
Review & Update Product Knowledge Materials
Competitor Analysis – Key Messaging & Pricing
Updated Sales Scripts/Talking Points (if applicable)
Target Deal Size per Sales Rep (Q[Quarter Number])
Current Primary Objection Handling Training Method
Next Product Update Training Session
Summary of recent Customer Feedback and adjustments to sales approach
Channel Partner Management (if applicable)
Maintain strong relationships with distributors, retailers, and other channel partners. Ensure alignment on goals and messaging.
Number of Channel Partners Active
Partner Satisfaction Level (Recent Survey)
Summary of Recent Partner Feedback
Date of Last Partner Business Review Meeting
Training Programs Delivered to Partners (Last 6 Months)
Joint Sales Targets Achieved (Percentage)
Specific Actions Required to Strengthen Partner Relationships
Trade Show & Event Execution (if applicable)
Plan and execute participation in relevant agricultural trade shows and events. Track leads and measure ROI.
Trade Show/Event Date
Event Type (e.g., National, Regional, Local)
Booth Size (sq ft)
Booth Design File (e.g., CAD, PDF)
Estimated Lead Generation
Marketing Materials to Distribute
Event Objectives & KPIs
Event Location
Sales Process Monitoring & Optimization
Track key sales metrics (conversion rates, average deal size, sales cycle length) and identify areas for improvement.
Average Deal Size (USD)
Sales Cycle Length (Days)
Conversion Rate (Lead to Opportunity)
Conversion Rate (Opportunity to Sale)
Primary Sales Obstacle Identified (Based on recent sales calls)
Summary of Sales Team Feedback on Current Process
Date of Last Sales Process Review Meeting
Which Sales Process Steps Require Immediate Improvement?
Proposed Action Items to address identified issues
Customer Relationship Management (CRM) Updates & Analysis
Ensure CRM data is accurate and up-to-date. Analyze customer interactions to identify trends and opportunities.
Last CRM Data Sync Date
Number of New Customer Records Added
Number of Customer Records Updated
Summary of Recent Customer Feedback (from CRM)
CRM Segmentation Strategy Review Needed?
Which CRM reports are currently reviewed regularly?
Notes on Identified CRM Data Inconsistencies (if any)
Reporting & Performance Review
Regularly monitor key performance indicators (KPIs) and report on progress against goals. Identify what's working and what needs adjustment.
Total Sales Revenue (vs. Target)
Website Traffic (Unique Visitors)
Lead Generation (Qualified Leads)
Conversion Rate (Lead to Customer)
Customer Acquisition Cost (CAC)
Overall Campaign Effectiveness (Subjective Rating)
Summary of Key Findings & Insights
Date of Review
Which marketing channels performed best?
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