The Ultimate Product Launch Checklist Template: Your Guide to Marketing, Demos & Sales Success

Setting the Stage: Defining Your Launch Goals

Before you start crafting social media posts or booking venues, pause and clearly define what a successful launch looks like for your product. Don't just aim for more sales; that's too vague. Consider both tangible and intangible goals.

Tangible goals might include: a specific number of demo requests, pre-order targets, website traffic increases, or qualified leads generated. Intangible goals could encompass brand awareness, positive media coverage, or establishing your product as a thought leader in its category.

Write down 3-5 specific, measurable, achievable, relevant, and time-bound (SMART) goals for your launch. This provides a benchmark against which to measure your efforts and keeps your team focused. Regularly revisit these goals throughout the launch process to ensure you're on track and make adjustments as needed. Without clear objectives, you've no way to know if your launch was truly a success.

Pre-Launch Marketing & Buzz Building

The pre-launch phase isn't just about ticking boxes; it's about crafting a narrative and sparking genuine excitement. Think of it as building anticipation - a slow burn that culminates in a spectacular launch day reveal. This stage is your opportunity to connect with your target audience before they even know exactly what they're getting.

Here's how to build that buzz:

• Identify Your Core Message: Distill your product's value proposition into a concise and compelling message. What problem does it solve? Why should people care?
• Teaser Content is King: Don't give everything away at once! Share glimpses of your product, behind-the-scenes content, and intriguing hints to pique curiosity. Short videos work incredibly well here.
• Leverage Social Media Strategically: Don't just post - engage! Run polls, ask questions, and create interactive content that encourages conversation. Hashtag research is crucial for visibility.
• Build an Email List Early: Offer exclusive content or early access in exchange for email sign-ups. This creates a dedicated audience ready for launch day announcements.
• Influencer Engagement (Micro-Influencers are Gold): Reach out to influencers in your niche well in advance. Authentic endorsements carry significant weight.
• Content Marketing - Storytelling Matters: Create valuable content (blog posts, articles, guides) that addresses your audience's pain points and positions your product as the solution.
• Run Contests & Giveaways: Generate excitement and build your audience through engaging contests and giveaways leading up to the launch.
• Create a Dedicated Landing Page: This serves as a central hub for all launch-related information and allows you to capture leads and track interest.

Crafting Your Launch Narrative & Messaging

Your product isn't just a collection of features; it's a solution to a problem, a reflection of your values, and a promise to your customers. Your launch narrative is the story you tell around that. It's the why behind your product's existence and why your audience should care.

Beyond the Features: Focus on the Benefits

It's tempting to dive straight into describing every detail of your product, but that's often overwhelming and fails to resonate. Instead, focus on the benefits your product provides. How does it make your customers' lives easier, better, or more fulfilling?

• Identify the Core Problem: What pain point does your product solve? Articulate this clearly and empathetically.
• Highlight the Transformation: How will your product change your customers' experience? Focus on the before and after.
• Show, Don't Just Tell: Use stories, testimonials, and real-world examples to illustrate the value proposition.

Developing Consistent Messaging

Your message needs to be clear, consistent, and compelling across all channels - website, social media, email, and even in sales conversations.

• Define Your Brand Voice: Is it professional, friendly, innovative, or something else?
• Create a Messaging Framework: Document key phrases, benefits, and talking points.
• Ensure Alignment: Make sure everyone on your team understands and uses the approved messaging.
• Test Your Messaging: Gather feedback from potential customers and iterate accordingly.

Example: From Features to Story

Let's say you're launching a project management tool.

• Feature-Focused: Our tool includes Gantt charts, Kanban boards, and real-time collaboration.
• Story-Driven: Tired of chaotic projects and missed deadlines? [Your Tool] empowers teams to stay organized, collaborate seamlessly, and deliver projects on time and within budget, so you can focus on what matters most: innovation and growth."

Building Your Pre-Launch Marketing Channels

Before you even whisper a word about your product, you need a home for that message. Building your pre-launch marketing channels isn't about spamming every corner of the internet; it's about strategically establishing a presence where your target audience already hangs out.

Here's a breakdown of key channels to consider:

• Website/Landing Page: This is your central hub. A dedicated landing page focused on the upcoming product generates excitement and captures leads.
• Email Marketing: Building an email list is essential. Offer valuable content (e.g., exclusive previews, early access) in exchange for sign-ups.
• Social Media (Choose Wisely): Don't spread yourself thin. Identify 2-3 platforms where your target audience is most active. Focus your efforts there. (e.g., LinkedIn for B2B, Instagram for visually-driven products).
• Content Marketing (Blog, Articles, Videos): Provide valuable, relevant content that addresses your audience's pain points and positions your product as a solution.
• Community Platforms: Engage in relevant online communities (forums, Reddit subreddits, Facebook groups). Be helpful, not just promotional.
• Influencer Marketing (Targeted Outreach): Collaborate with influencers who genuinely resonate with your target audience. Authenticity is key!
• Partnerships: Explore cross-promotional opportunities with complementary businesses.

Building these channels takes time and consistent effort. Start early and focus on creating genuine connections with your audience. Don't just broadcast; engage, listen, and build a community around your upcoming product.

Event Logistics & Venue Management

Whether you're hosting a bustling in-person event or a dynamic virtual gathering, meticulous logistics are the bedrock of a successful launch. This phase isn't just about booking a room; it's about crafting an environment conducive to engagement, comfort, and a positive brand impression.

For In-Person Events:

• Location, Location, Location: Consider accessibility (parking, public transport), proximity to your target audience, and the surrounding environment. A trendy co-working space? A traditional conference hall? Let your brand personality guide your choice.
• Capacity & Layout: Ensure the venue can comfortably accommodate your anticipated number of attendees. Think about flow - registration areas, presentation spaces, networking zones, refreshment stations - all need to be strategically placed.
• AV Equipment & Support: Don't skimp on technology! Projectors, screens, microphones, sound systems - all need to be top-notch and supported by reliable technical staff. Test everything before the big day.
• Catering & Refreshments: Keep your attendees fueled and hydrated. Provide a variety of options to cater to different dietary needs.
• Contingency Plans: What if the weather is terrible? What if a speaker cancels? Have backup plans in place to address potential disruptions.

For Virtual Events:

• Platform Selection: Choose a virtual event platform that meets your needs. Consider features like interactive Q&A, breakout rooms, polling, and screen sharing. Test the platform thoroughly.
• Bandwidth & Stability: Ensure you have a stable internet connection and sufficient bandwidth to handle the expected number of attendees.
• Virtual Backgrounds & Branding: Create a professional and on-brand virtual environment.
• Technical Rehearsals: Conduct dry runs with presenters and technical staff to ensure everything runs smoothly.
• Accessibility Features: Provide captions, transcripts, and other accessibility features to make your event inclusive.

Choosing the Right Event Format (Virtual vs. In-Person)

Deciding between a virtual, in-person, or hybrid event is a foundational choice that significantly impacts your budget, reach, and overall attendee experience. There's no universally better option - it depends entirely on your product, target audience, and launch goals.

In-Person Events: These offer unparalleled opportunities for networking, hands-on demos, and creating a tangible sense of excitement around your product. The face-to-face interaction fosters stronger connections and allows for spontaneous conversations and deeper engagement. However, in-person events are typically more expensive, requiring venue rental, catering, travel arrangements, and increased logistical planning. Geographic limitations also restrict your potential audience.

Virtual Events: Offer incredible reach and accessibility, allowing you to connect with attendees globally at a fraction of the cost of an in-person event. They're also much easier to scale. However, maintaining attendee engagement in a virtual environment can be challenging. You's need to prioritize interactive elements like live Q&A sessions, polls, breakout rooms, and gamification to keep attendees focused and entertained. The lack of in-person networking can also be a drawback.

Hybrid Events: Combining the best of both worlds, hybrid events offer a more complex but potentially rewarding option. They allow for in-person attendance while also providing a virtual component for those who can't or choose not to attend in person. This maximizes reach and provides flexibility for your audience. However, hybrid events require meticulous planning to ensure a seamless experience for both in-person and virtual attendees. It's crucial to cater to both groups equally and provide ample opportunities for interaction.

Consider these questions when making your decision:

• What's your budget?
• Who is your target audience and where are they located?
• What are your key launch objectives?
• What level of engagement do you need to achieve?

Securing Your Venue & Technology

A flawless product launch hinges on seamless logistics, and that starts with securing the right venue and ensuring your technology performs flawlessly. Whether you're hosting an in-person gathering or a virtual event, meticulous planning in these areas is crucial to avoid disruptions and deliver a positive experience.

For In-Person Events:

• Capacity & Layout: Choose a venue that comfortably accommodates your expected attendance and allows for easy movement and interaction. Consider the flow of traffic, visibility of the stage/presentation area, and accessibility for attendees with disabilities.
• AV Equipment & Support: Don't assume the venue has everything you need. Verify the quality and availability of microphones, projectors, screens, sound systems, and lighting. Secure a reliable AV technician on-site for setup, troubleshooting, and operation.
• Internet Connectivity: Test the venue's Wi-Fi thoroughly. If it's unreliable, explore options like a dedicated internet line or a mobile hotspot.
• Power & Electrical Capacity: Ensure adequate power outlets and capacity for all your equipment.
• Contingency Plans: Have a backup venue or alternative solutions in case of unforeseen circumstances (weather, power outage).

For Virtual Events:

• Platform Selection: Choose a platform that aligns with your event's format, features, and budget. Consider factors like attendee capacity, interactive tools (chat, Q&A, polls), recording capabilities, and integration with other systems.
• Bandwidth Requirements: Calculate the bandwidth needed for streaming, screen sharing, and interactive features. Advise speakers and attendees on minimum system requirements.
• Technical Rehearsals: Conduct multiple rehearsals to test the platform, audio/video quality, and speaker presentations.
• Backup Platform: Identify a secondary platform as a safety net in case of technical issues.
• Dedicated Support Team: Provide technical support for attendees experiencing difficulties joining or navigating the event.

Demo & Presentation Perfection

The demo is arguably the most critical moment of your launch event. It's your chance to move beyond hype and truly showcase the value your product delivers. A lackluster demo can kill momentum, while a stellar one can generate excitement and drive conversions. Here's how to make yours unforgettable:

1. Focus on Benefits, Not Just Features: Don't just list what your product does; explain how it solves problems and improves lives. Frame features in terms of tangible benefits for your audience. For example, instead of Our software has advanced reporting capabilities, say, Gain clear, actionable insights into your performance with our powerful and customizable reporting tools."

2. Tell a Story: Don't just present a series of screens. Weave a narrative that illustrates the product in action. Show how a user would typically interact with it, and highlight the positive outcomes they're experiencing. Consider a day in the life scenario.

3. Keep it Concise & Engaging: Respect your audience's time. Cut unnecessary steps and focus on the most impactful features. Use visuals (screenshots, videos, animations) to keep things interesting. Avoid overwhelming viewers with too much information at once.

4. Practice, Practice, Practice: A confident and smooth delivery is key. Rehearse your demo multiple times, and get feedback from colleagues. Anticipate potential questions and prepare concise answers.

5. Live vs. Pre-Recorded: Choose Wisely: For virtual events, consider the pros and cons of a live demo versus a pre-recorded video. A live demo allows for Q&A and a more personal connection, while a pre-recorded video allows for more polish and control.

6. Don't Forget the Aha! Moment: Identify the key moment in your demo where users will truly understand the value of your product - that "Aha!" moment. Build your presentation to lead them there.

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Structuring Your Demo for Maximum Impact

Your product demo isn't just about showing features; it's about telling a story and demonstrating value. A poorly structured demo can leave your audience confused, uninspired, and less likely to convert. Here's how to build a demo that truly resonates:

1. Start with the Problem: Don't jump straight into the product. Briefly outline the pain points your target audience experiences. This establishes context and makes them realize you understand their challenges.

2. Introduce the Solution (Your Product): Clearly state how your product addresses the problems you just highlighted. Frame it as the answer they're searching for.

3. Focus on Key Use Cases: Choose 2-3 compelling use cases that showcase the most impactful benefits. Deep-dive into these rather than superficially covering everything. Imagine you're solving a specific problem for a specific person.

4. Show, Don't Just Tell: Prioritize visual demonstrations. Walk through the process step-by-step, explaining why each action is important. Avoid overwhelming technical jargon.

5. Highlight the Wow Factor: Include a feature or function that genuinely surprises and delights the audience. This creates a memorable moment and reinforces the product's unique value.

6. Keep it Concise: Respect your audience's time. Aim for a demo that's focused and engaging, ideally under 15-20 minutes.

7. Interactive Elements (if possible): For virtual events, consider polls, Q&A sessions, or interactive simulations to increase engagement.

Preparing for Q&A: Anticipating Audience Questions

The Q&A session is a crucial part of any product launch event. It's your opportunity to address concerns, clarify features, and ultimately build confidence in your product. But a chaotic, unprepared Q&A can quickly derail the momentum you've built. Here's how to prepare:

1. Brainstorm Potential Questions: Don't wait for the event to figure out what people might ask. Gather your team - product managers, engineers, sales reps - and brainstorm a comprehensive list. Consider questions related to:

• Pricing and Licensing: What are the different tiers? Are there discounts?
• Technical Specifications: What are the system requirements? Is it compatible with...?
• Integration: Does it integrate with existing tools and platforms?
• Security: How is user data protected?
• Future Roadmap: What are the plans for future development?
• Use Cases: How can customers practically apply the product?
• Comparisons: How does it stack up against competitors?

2. Assign Question Ownership: Once you have a list of potential questions, assign ownership to specific team members. This ensures that someone is prepared to provide accurate and informative answers. Having one designated expert for each question minimizes confusion.

3. Prepare Concise and Clear Answers: Don't just have answers; have good answers. Encourage team members to formulate concise, clear, and non-technical explanations. Avoid jargon and focus on communicating the value proposition.

4. Anticipate Difficult or Challenging Questions: Be honest about limitations or areas where the product is still evolving. It's better to acknowledge gaps than to try to BS your way through an answer. Frame these limitations as opportunities for future improvement.

5. Role-Play and Practice: Conduct mock Q&A sessions to practice responding to questions under pressure. This allows you to refine your answers, identify potential pitfalls, and build confidence.

6. Designate a Moderator: A moderator can help manage the flow of questions, ensuring that everyone gets a chance to speak and that the conversation stays on track. They can also filter out irrelevant or repetitive questions.

Sales Team Readiness & Alignment

A fantastic product launch won't translate to sales without a fully prepared and motivated sales team. This phase isn't just about product knowledge; it's about equipping them with the confidence, tools, and strategy to effectively connect with potential customers and close deals.

Beyond the Basics: Deep-Dive Product Training

Generic product training simply won't cut it. Your team needs to be intimately familiar with the nuances of your product-its strengths, its weaknesses, and how it solves specific customer pain points. This training should include:

• Interactive Demos: Hands-on experience with the product, allowing them to explore its functionality.
• Use Case Scenarios: Real-world examples of how customers will benefit.
• Competitive Landscape Analysis: Understanding how your product stacks up against the competition, and how to position it effectively.
• Q&A Sessions: Dedicated time for the team to ask questions and clarify any uncertainties.

Arming the Arsenal: Essential Sales Collateral

Don't expect your sales team to memorize every detail. Provide them with readily available resources:

• Concise Product Brochures: Highlighting key features and benefits.
• One-Pagers: Quick-reference guides for fast communication.
• Pricing Sheets: Clear and transparent pricing information.
• Case Studies: Demonstrating the product's value with real customer successes.
• FAQ Document: Addressing common customer questions proactively.

Strategic Alignment & Sales Playbook

Provide a clear roadmap for the sales process:

• Defined Sales Process: Outline each step from initial contact to closing the deal.
• Sales Scripts & Talking Points: Guide conversations and ensure consistent messaging. Emphasize benefits, not just features.
• Lead Qualification Criteria: Establish clear guidelines for prioritizing leads and allocating resources.
• CRM Integration & Workflow: Ensure seamless lead capture, tracking, and follow-up within your CRM.
• Sales Goals & Incentives: Motivate the team with clear targets and rewarding performance. Regularly review progress and provide coaching.

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Equipping Your Sales Team with Product Knowledge

Your sales team is the engine driving your product's success after the launch event. They're the ones fielding questions, closing deals, and building relationships with your new customers. But enthusiasm alone isn't enough - they need deep product knowledge to confidently articulate its value and overcome objections.

Here's how to equip them for success:

• Beyond the Features: Don't just focus on what the product does; explain why it matters. Connect features to benefits and illustrate how it solves customer pain points. Use real-world examples and case studies.
• Competitive Landscape: Arm your team with a clear understanding of the competitive landscape. What are the strengths and weaknesses of competing products? How does your product differentiate itself and provide superior value?
• Role-Playing Scenarios: Conduct role-playing exercises that simulate common sales interactions. This allows the team to practice their pitch, handle objections, and build confidence in a safe environment.
• Ongoing Training: Product knowledge shouldn't be a one-time event. Provide ongoing training and updates as the product evolves and new use cases emerge. A dedicated internal knowledge base is invaluable.
• Ask Me Anything Sessions: Host regular Ask Me Anything (AMA) sessions with product managers or developers to allow the sales team to directly address their questions and concerns.
• Sales Collateral - Make it Actionable: Ensure sales collateral (one-pagers, demos, presentations) are not just informative, but designed to actively support the sales process, providing talking points and clear next steps.

Defining Sales Processes & Lead Management

A stellar product launch doesn't guarantee sales - a structured sales process does. Without a clear roadmap for your team, leads can slip through the cracks, opportunities are missed, and the excitement generated by the launch fizzles out. Here's how to establish a winning system:

1. Map Your Sales Journey: Outline every step a potential customer takes, from initial awareness to purchase and beyond. This should include touchpoints like website visits, demo requests, email interactions, and sales calls. Visualizing this journey helps identify potential bottlenecks and areas for improvement.

2. Define Lead Scoring: Not all leads are created equal. Implement a lead scoring system to prioritize those most likely to convert. Consider factors like job title, company size, engagement level (website visits, content downloads), and industry. Higher scores trigger immediate sales follow-up.

3. Establish Clear Hand-off Procedures: Determine how marketing-qualified leads (MQLs) transition to the sales team. Clearly define the criteria for MQL status, ensuring alignment between marketing and sales.

4. CRM Integration is Non-Negotiable: A Customer Relationship Management (CRM) system is the central hub for all lead and customer data. It provides a unified view of the customer journey, enables efficient lead tracking, and facilitates personalized communication.

5. Sales Cadences: Structure your sales outreach with pre-defined cadences-a series of automated emails and task reminders-to ensure consistent follow-up and maximize engagement.

6. Regular Review and Optimization: Your sales process shouldn't be static. Regularly analyze key metrics (conversion rates, sales cycle length, win rates) and make adjustments to improve efficiency and effectiveness. Gather feedback from your sales team to identify pain points and areas for improvement.

Launch Day Execution & Monitoring

The big day is finally here! Launch day execution isn't just about doing; it's about observing and reacting swiftly. Here's your guide to a smooth and successful launch:

Pre-Launch Checks (30 minutes prior):

• Tech Verification: A final sweep of all tech-internet stability, audio-visuals, streaming platform (if virtual). Don't assume anything works just because it did in rehearsals.
• Team Huddle: A quick team briefing to reconfirm roles, responsibilities, and emergency contact information.
• Social Media Monitoring Tools: Ensure your social listening tools are active and ready to capture mentions.

Live Event Monitoring (Throughout the Event):

• Attendance Tracking: If applicable, monitor attendance numbers in real-time.
• Engagement Metrics: Keep an eye on chat activity, Q&A participation, poll responses, and overall engagement levels.
• Social Media Sentiment: Actively monitor social media mentions and respond to questions and comments promptly. Positive or negative, acknowledge and engage. Designate a "social media responder" if possible.
• Technical Support Champion: Have a dedicated person (or small team) solely focused on addressing technical issues as they arise. Clear communication with this person is crucial.
• Backup Presenter (Virtual): Have a designated backup presenter ready to step in at a moment's notice. Brief them thoroughly.

Post-Event Immediate Actions (Within 1 hour):

• Quick Wins: Address any immediate, critical issues raised by attendees.
• Content Sharing: Begin sharing highlights and key takeaways on social media.
• Record Availability: Ensure the recording (if applicable) is processed and accessible to attendees and those who missed the live event.

That's it! Let me know if you need anything else.

Real-Time Event Management & Troubleshooting

The best-laid plans often encounter bumps in the road. During your product launch event, things will inevitably go sideways-a dropped internet connection, a presenter's tech failure, a sudden influx of questions you weren't expecting. The key isn't to prevent these hiccups (that's often impossible), but to manage them quickly and effectively.

For Virtual Events:

• Designated Tech Support: Assign a dedicated person solely responsible for monitoring audio, video, and platform stability. Their role is to quickly identify and resolve technical issues.
• Backup Streaming Platform: Have a secondary platform ready to switch to if the primary one experiences problems. Test this backup before the event!
• Chat Moderators: Active chat moderators can filter questions, redirect attendees to resources, and keep the conversation flowing even if the presentation is temporarily paused.
• Hold Music & Pre-Recorded Messages: Prepare a short, reassuring pre-recorded message to play while troubleshooting technical difficulties. A bit of calming music can also help diffuse tension.
• Transparency is Key: Don't try to hide problems. Acknowledge them honestly and communicate the steps you're taking to resolve them.

For In-Person Events:

• On-Site Tech Team: Have a skilled tech team available to handle audio-visual issues and equipment malfunctions.
• Backup Equipment: Keep extra microphones, projectors, and other essential equipment on hand.
• Venue Liaison: Maintain open communication with venue staff to address any logistical challenges.
• Clear Communication Channels: Establish a way for staff to quickly communicate issues to the event management team.
• Contingency Space: If possible, have a backup area prepared in case of overcrowding or unexpected issues.

Remember, a quick and graceful response to problems can turn a potential disaster into a demonstration of your team's professionalism and commitment to a positive attendee experience.

Post-Launch Follow-Up & Analysis

The launch event itself is just the beginning. A robust post-launch strategy ensures that the excitement translates into tangible results and provides valuable insights for future launches. This phase isn't about celebrating (yet!); it's about meticulously analyzing performance and nurturing leads.

First, promptly send a thank-you email to all attendees. Include links to recordings (if applicable), downloadable resources, and further product information. This keeps the conversation flowing and provides easy access to additional details.

Next, implement a structured lead nurturing program. Segment your leads based on engagement during the launch event (e.g., those who asked questions, downloaded resources, expressed specific interest) and tailor your follow-up communications accordingly. Automated email sequences can be a powerful tool here, delivering valuable content and gently guiding leads towards a purchase.

Crucially, gather feedback. Send out a short, targeted survey to attendees, asking about their experience and what they found most valuable. This feedback is a goldmine for improving future events. Don't just collect it; act on it!

Finally, and perhaps most importantly, analyze your data. Track key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, social media mentions, and media coverage. Compare these metrics against your pre-launch goals to identify what worked well and what needs improvement. Document your findings thoroughly - these insights will be invaluable when planning your next product launch.

Resources & Links

• Content Marketing & Strategy:
  • HubSpot Marketing Blog: https://blog.hubspot.com/ - For inbound marketing strategies and content creation best practices.
  • Neil Patel's Blog: https://neilpatel.com/blog/ - Comprehensive digital marketing advice, including content marketing.
  • Content Marketing Institute: https://www.contentmarketinginstitute.com/ - Industry insights, research, and training on content marketing.
• Product Marketing & Launch Planning:
  • ProductPlan: https://www.productplan.com/ - Product roadmap software with helpful launch planning resources.
  • Mind the Product: https://www.mindtheproduct.com/ - Community and resources for product managers, including launch strategies.
  • Amplitude Blog: https://amplitude.com/blog/ - Data-driven product marketing insights.
• Sales Enablement & Demo Best Practices:
  • Gong.io: https://www.gong.io/ - Conversation intelligence platform; their blog offers sales and demo tips.
  • LinkedIn Sales Solutions Blog: https://www.linkedin.com/solutions/blog/ - Sales and prospecting advice.
  • Showpad: https://www.showpad.com/ - Sales enablement platform with resources on demo creation and delivery.
• Email Marketing & Automation:
  • Mailchimp: https://mailchimp.com/ - Email marketing platform; their resources cover launch email sequences.
  • Klaviyo: https://www.klaviyo.com/ - Email marketing and automation for e-commerce, with launch sequence inspiration.
  • ActiveCampaign: https://www.activecampaign.com/ - Marketing automation platform with email marketing and sequence building features.
• Social Media Marketing:
  • Hootsuite Blog: https://blog.hootsuite.com/ - Social media marketing tips and strategies.
  • Buffer Blog: https://buffer.com/resources/ - Social media marketing and content strategy advice.
• Project Management Tools (for launch coordination):
  • Asana: https://asana.com/ - Project management software to keep launch tasks organized.
  • Trello: https://trello.com/ - Visual project management tool, good for Kanban-style launch tracking.