CRM Governance Checklist
Ensure your CRM aligns with business strategy and protects valuable data with our CRM Governance Checklist. Minimize risk, maximize ROI, and establish clear processes for ongoing CRM success.
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Data Ownership & Responsibilities
Defines roles and responsibilities for CRM data management, including ownership, access control, and data quality.
Data Owner Identification
Data Owner Name (for selected data type)
Data Owner Contact Information
Data Steward Role Assignment
Data Steward Name (for selected role)
Specific Data Ownership Responsibilities
Number of Users with Data Admin Rights
Last Review Date of Data Ownership Assignments
Data Quality Standards
Outlines acceptable data quality levels, including accuracy, completeness, consistency, and timeliness. Includes processes for data validation and cleansing.
Acceptable Data Accuracy Rate (%)
Maximum Missing Fields Allowed (%)
Standard Data Format (e.g., MM/DD/YYYY)
Required Field Validation Checks
Next Data Quality Audit Date
Data Cleansing Procedures Documented?
Security & Access Control
Details security protocols and access control mechanisms to protect sensitive CRM data. Covers user authentication, authorization, and data encryption.
Authentication Method
Failed Login Attempts Allowed
Password Expiration Date
User Roles & Permissions
Data Encryption at Rest
Data Encryption in Transit
Change Management
Establishes procedures for managing changes to the CRM system, including customizations, integrations, and configurations.
Describe the proposed change and its purpose.
Change Category (e.g., Customization, Integration, Workflow)
Estimated Effort (in hours)
Proposed Implementation Date
Affected Areas/Modules (Select all that apply)
Change Requestor Name
Approval Deadline
Compliance & Regulatory Adherence
Ensures CRM practices align with relevant industry regulations and legal requirements (e.g., GDPR, CCPA).
Applicable Regulations (Select All)
Specification of 'Other' Regulations
Last Compliance Assessment Date
Number of Data Subject Access Requests Received (Last 12 Months)
Data Transfer Mechanisms (If Applicable)
Specification of 'Other' Data Transfer Mechanisms
Compliance Documentation
User Training & Documentation
Covers training programs for CRM users and creation of comprehensive documentation for system usage and best practices.
Training Objectives Overview
Training Modules Covered
Scheduled Training Date
Training Start Time
Number of Trainees Attended
Training Delivery Method
Training Materials (e.g., Slides, Manuals)
Post-Training Feedback Summary
Performance Monitoring & Optimization
Details processes for monitoring CRM system performance, identifying bottlenecks, and implementing optimizations.
Average Page Load Time (seconds)
API Response Time (milliseconds)
Concurrent User Capacity
Database Query Performance Score (scale of 1-10)
Current CRM Server Configuration
Date of Last Performance Review
Description of Recent Optimization Efforts
Audit Trail & Reporting
Defines requirements for maintaining an audit trail of system activities and generating reports for governance purposes.
Last Audit Review Date
Number of Audit Trails Reviewed
Audit Trail Export Method
Summary of Audit Findings
Date of Last Data Export Audit
Report Types Generated
Last Audit Report Generation Time
Business Process Alignment
Ensures CRM processes are aligned with overall business objectives and workflows.
Describe how CRM supports Sales Process
Describe how CRM supports Marketing Processes
Describe how CRM supports Customer Service Processes
Number of Integrated Business Processes
Primary Business Process Currently Not Supported by CRM
Date of Last Business Process Review Alignment
Review & Improvement Cycle
Establishes a regular review cycle for CRM governance policies and procedures to ensure ongoing effectiveness and identify areas for improvement.
Last Review Date
Frequency of Review (in months)
Summary of Review Findings
Areas for Improvement Identified
Action Items & Ownership (for identified improvements)
Target Completion Date (for action items)
Review Status
Reviewer Signature
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