Dental Marketing Checklist: Online Presence & Patient Acquisition
Boost your dental practice's visibility and attract new patients! This Dental Marketing Checklist covers essential online presence strategies, from website optimization to social media engagement, ensuring you reach the right audience and fill your schedule. Get your digital marketing on track today!
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Website Optimization
Ensuring your website is user-friendly, mobile-responsive, and search engine optimized.
Page Load Speed (seconds)
Mobile Responsiveness Check
SSL Certificate Status
Accessibility Compliance (WCAG)
Meta Description (Accuracy & Relevance)
Last Website Content Update
Search Engine Optimization (SEO)
Improving your website's ranking in search engine results pages (SERPs).
Keyword Ranking (Primary Keyword)
Website Loading Speed (seconds)
Mobile-Friendliness Test Result
Target Keywords Implemented?
Meta Description (Primary Keyword)
Notes on SEO Strategy Updates
Social Media Marketing
Managing and engaging with your audience on social media platforms.
Which platforms are actively managed?
Number of new followers gained this month
Average engagement rate (%)
Last date of content posting
Hashtag strategy effectiveness notes
Content theme for upcoming month?
Online Reviews & Reputation Management
Monitoring and responding to online reviews and building a positive online reputation.
Average Star Rating (Google)
Total Number of Reviews (Google)
Review Platform Monitoring (Select all)
Date of Last Review Response
Template for Positive Review Response
Template for Negative Review Response
Notes on Recent Review Concerns/Trends
Content Marketing
Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Blog Post Publishing Frequency (per week)
Content Formats Created (check all that apply)
Content Calendar Outline (brief overview)
Primary Content Topic Focus (e.g., Preventative Care, Cosmetic Dentistry)
Example Content File (e.g., Draft Blog Post, Video Script)
Content Persona (brief description of target reader)
Paid Advertising (PPC)
Managing and optimizing paid advertising campaigns (e.g., Google Ads, social media ads).
Daily PPC Budget
Campaign Goal (e.g., leads, appointments)
Targeting Keywords
Ad Headline 1 (Character Limit: 30)
Ad Description (Character Limit: 90)
Ad Extension Type (e.g., Sitelink, Callout)
Campaign Start Date
Maximum Cost-Per-Click (CPC)
Email Marketing
Creating and sending targeted email campaigns to engage patients and promote services.
Subject Line (A/B Test Ideas)
Email Body Copy (Main Content)
Call to Action (CTA) Buttons
Target Audience Segment Size
Email Campaign Goal
Scheduled Send Date
Scheduled Send Time
Local Listings Management
Ensuring accuracy and consistency of your business information across online directories.
Practice Name (as listed on Google Business Profile)
Practice Address (as listed on Google Business Profile)
Practice Phone Number (as listed on Google Business Profile)
Year Business Established
Google Business Profile Verified?
Listings Platforms Used (select all that apply)
Last Listing Update Date
Patient Referral Program
Developing and promoting a referral program to encourage patient referrals.
Current Referral Rate (%)
Referral Program Type
Discount/Reward Amount (e.g., $)
Program Description for Patients
Marketing Materials Distributed
Program Launch Date
Analytics Tracking & Reporting
Monitoring key performance indicators (KPIs) and analyzing marketing campaign effectiveness.
Website Traffic (Monthly)
Conversion Rate (Appointment Bookings)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Top Performing Marketing Channel
Last Report Generation Date
Dental Management Solution Screen Recording
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