Seasonal Display Checklist: Retail Theme & Sales Performance Audit

Maximize holiday sales & elevate your store's atmosphere with our Seasonal Display Checklist! Ensure captivating themes, optimized product placement, and consistent brand messaging to drive customer engagement & boost sales performance. Download now & create a festive, profitable retail experience.

This Template was installed 1 times.

Theme Implementation

1 of 7

Assess the visual accuracy and completeness of the seasonal theme throughout the display.

Theme Elements Present

Theme Accuracy

Detailed Observations on Theme Consistency

Photos of Display

Overall Theme Impression

Merchandise Selection & Placement

2 of 7

Evaluate product choices and their strategic positioning to maximize appeal and sales.

Product Categories Represented

Number of Featured Products

Product Placement Strategy (e.g., Focal Point, Layered)

Quantity of Top-Selling Item Displayed

Notes on Product Rotation and Replenishment

Product Mix Alignment with Theme

Visual Appeal & Aesthetics

3 of 7

Review the overall presentation, including color coordination, lighting, and props.

Lighting Intensity (Scale of 1-10)

Color Palette Harmony

Overall Visual Clutter (Scale of 1-5)

Prop Integration

Notes on Overall Aesthetic Impression

Signage & Pricing

4 of 7

Verify accurate pricing, promotional messaging, and clear communication to customers.

Price Accuracy Check

Promotion Signage Present?

Promotion Details (e.g., % off, BOGO)

Signage Placement Correct?

Signage Notes (clarity, condition)

Price Tags Visible?

Accessibility & Safety

5 of 7

Ensure the display is accessible to all customers and poses no safety hazards.

Minimum Clearance from Aisle Edge (inches)

Clear Pathways?

Securely Anchored?

Potential Hazards Present?

Notes on Accessibility & Safety Concerns

Sales Performance Metrics

6 of 7

Track and analyze key sales data related to the seasonal display.

Total Sales Revenue (Seasonal)

Units Sold (Key Products)

Average Transaction Value

Sales Trend Compared to Last Year

Conversion Rate (Impression to Purchase)

Date of Sales Data Recorded

Customer Feedback & Observations

7 of 7

Gather and document customer responses and observations regarding the display.

General Comments on Display

Estimated Number of Customers Stopped by Display

Overall Impression (Positive, Neutral, Negative)

What aspects did customers find most appealing?

Specific Product Feedback (if any)

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