FSBO Outreach Checklist

Unlock the secrets to connecting with FSBOs! Our FSBO Outreach Checklist provides a step-by-step guide for real estate agents to build relationships, offer valuable expertise, and turn motivated sellers into clients. Download now and boost your lead generation! #FSBO #RealEstate #LeadGeneration #SellerTips #RealEstateAgent

This Template was installed 2 times.

Research & Identification

1 of 6

Finding and qualifying potential FSBO leads.

Radius of Search (Miles)

Search Keywords (e.g., 'For Sale By Owner', 'FSBO')

Target Geographic Area (City/County)

Listing Platforms to Search

Number of Listings to Review Daily

Date of Last Data Refresh

Initial Contact & Introduction

2 of 6

Making first contact and establishing rapport.

Contact Method Selection

Personalized Introduction Message (Draft)

Subject Line (If Email)

Tone of Communication

FSBO Name

Property Address

Brief Note on Property Observation (if applicable)

Date of First Contact

Needs Assessment & Value Proposition

3 of 6

Understanding the FSBO's goals and showcasing your value.

What are your primary motivations for selling 'as-is'?

What is your desired timeframe for selling the property?

What is your preferred method of communication (phone, email, text)?

What are your biggest concerns or worries about the selling process?

What is your target selling price?

Which of the following services are you *most* interested in (if you were to work with an agent)?

Describe your ideal buyer for this property.

Overcoming Objections

4 of 6

Addressing concerns and skepticism about using an agent.

Common Objection 1: 'I'm saving money by doing it myself.'

Craft a Response Script for 'I don't need an agent.'

Address 'I'm worried about losing control of the process.'

Prepare for 'I'm already in contact with a buyer/cash offer.'

Dealing with 'I’ve tried marketing, it’s not working.'

Estimate time saved (hours/week) by using an agent (to show value)

Follow-Up & Nurturing

5 of 6

Maintaining contact and building trust over time.

Initial Contact Date

Days Since Last Contact

Contact Method Used (Last)

Notes from Last Contact

Next Follow-Up Date

Follow-Up Type

Customized Message for Next Follow-Up

Legal & Compliance

6 of 6

Ensuring all outreach activities comply with relevant regulations.

State Licensing Verification

Do Not Call (DNC) Compliance Check

TCPA Compliance Acknowledgement

Last TCPA Training Date

Record Keeping of Consent (if applicable)

Disclosure of Agency Relationship

We can do it Together

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