Marketing Campaign Checklist
Unlock explosive real estate growth! Our Marketing Campaign Checklist ensures every launch is a success-from lead generation to closing deals. Download now and supercharge your property marketing!
This Template was installed 5 times.
Campaign Goals & Strategy
Defining objectives, target audience, and overall approach.
Define Overall Campaign Goal (e.g., Increase leads, Sell X properties)
Target Number of Leads Generated
Target Conversion Rate (e.g., Leads to Appointments)
Primary Campaign Focus (Choose one)
Campaign Start Date
Campaign End Date
Brief Description of Campaign Theme/Narrative
Budget Allocation for Paid Advertising (in USD)
Target Audience Research & Segmentation
Understanding your ideal client and tailoring messaging accordingly.
Describe your Ideal Client Persona (e.g., demographics, lifestyle, goals, pain points)
Estimated Age Range of Target Clients (Lower Bound)
Estimated Age Range of Target Clients (Upper Bound)
Primary Geographic Focus (e.g., city, region, state)
What are the client's primary motivations for buying property?
What are the client's biggest concerns or challenges regarding real estate?
Client's Preferred Communication Channel?
Estimated Average Household Income of Target Audience
Branding & Messaging
Ensuring consistent brand representation and compelling messaging.
Brand Voice Guidelines
Key Messaging Points (Value Proposition)
Primary Brand Colors
Font Size (Headline)
Logo Files (Various Formats)
Target Keywords (Brand Focused)
Brand Story (Brief Summary)
Website & Landing Pages
Optimizing online presence and conversion paths.
Target Landing Page Conversion Rate (%)
Landing Page URL Status
Landing Page Headline Copy
Landing Page Call to Action (CTA) Copy
Landing Page Image(s) - Optimized for Speed
Landing Page Form Fields (e.g., Name, Email, Phone)
Mobile Responsiveness Testing Passed?
Page Load Speed (seconds)
Content Creation & Distribution
Developing valuable content and sharing it across relevant channels.
Blog Post/Article Topic & Outline
Property Photos/Videos - Initial Selection
Content Formats to Create (Select all that apply)
Keyword Research - Primary Keyword
Content Brief for Copywriter/Videographer (if applicable)
Content Creation Deadline
Number of Social Media Posts per Week
Content Distribution Platform Priority (e.g. Facebook, LinkedIn, Instagram)
Social Media Marketing
Leveraging social platforms to reach and engage potential clients.
Which Social Media Platforms will be utilized?
Daily Post Frequency (per platform)
Social Media Content Pillars (brief description of themes)
Example Social Media Graphics/Templates
Primary Social Media Manager
Hashtag Research Keywords (Initial List)
Planned Social Media Campaign Start Date
Social Media Content Calendar (Initial Outline - include dates, platform, post type)
Email Marketing
Nurturing leads and driving action through targeted email campaigns.
Email Campaign Name
Email Sequence Stage
Email Subject Line
Email Body Copy
Featured Image (Optional)
Number of Recipients (Estimate)
Scheduled Send Date
Scheduled Send Time
Call to Action Buttons
Paid Advertising (PPC)
Managing paid ad campaigns on platforms like Google Ads and social media.
Daily PPC Budget
Campaign Goal (Lead Generation, Brand Awareness, Website Traffic)
Targeted Keywords (comma separated)
Bidding Strategy (Manual CPC, Automated Bidding)
Ad Copy Variations (at least 3)
Number of Landing Page Variations (A/B Testing)
Ad Platform (Google Ads, Facebook Ads, LinkedIn Ads)
Campaign Start Date
Public Relations & Outreach
Building relationships with media and influencers.
Target Media Outlets (Initial List)
Press Release Draft - Initial Version
Key Message Focus (For Pitch)
Influencer Categories (To Research)
Personalized Pitch Notes (For Each Contact)
Scheduled Pitch Date
Number of Media Contacts Pursued (Initial)
Notes on Follow-up Communication (After Initial Pitch)
Measurement & Analysis
Tracking campaign performance and making data-driven adjustments.
Website Traffic Increase (%)
Lead Generation Volume
Conversion Rate (Leads to Clients)
Cost Per Lead (CPL)
Return on Ad Spend (ROAS)
Primary Metrics for Success
Date of Last Campaign Performance Review
Summary of Key Findings from Performance Review
Campaign Performance Report (PDF)
Task Management Solution Screen Recording
Stop juggling tasks! See how ChecklistGuro’s task management solution streamlines your workflows and keeps your team on track. This screen recording shows you how easy it is to create, assign, and monitor tasks - all within our BPM platform. #taskmanagement #bpm #checklistguro #productivity
Related Checklist Templates
AML (Anti-Money Laundering) Compliance Checklist
Lead Generation Checklist
Eviction Process Checklist
Client Onboarding Checklist
Property Acquisition Checklist
Rent Collection Checklist
Luxury Home Sales Checklist
Client Feedback Collection Checklist
1031 Exchange Checklist
Purchase Agreement Review Checklist
We can do it Together
Need help with Checklists?
Have a question? We're here to help. Please submit your inquiry, and we'll respond promptly.