Referral Program Checklist
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Program Goals & Strategy
Defining the overall objectives and approach for the referral program. These decisions will inform all other aspects of the program.
Define Primary Goal of Referral Program
Target Number of Referrals (First 3 Months)
Identify Key Performance Indicators (KPIs)
Program Budget Allocation
Outline Overall Program Tone & Messaging
Target Client Segments to Prioritize for Referrals
Target Launch Date
Referral Source Identification & Segmentation
Identifying who will be referring clients (past clients, network connections, vendors, etc.) and potentially segmenting them for tiered incentives.
Primary Referral Sources (Select all that apply)
Describe your Ideal Referral Source Profile
Estimated Number of Potential Referrers (Approximate)
Do you want to segment referrers? (e.g., tiered rewards)
If yes, briefly outline the segmentation criteria (e.g., transaction volume, relationship duration)
What are the most valuable attributes of your ideal referrer?
Referrer Incentive Structure
Determining the rewards and benefits for those who provide referrals. Includes monetary rewards, non-monetary benefits, and the structure of the rewards.
Referral Fee Percentage
Fixed Referral Fee Amount
Bonus for First Referral (Optional)
Bonus for Multiple Referrals (Tiered System) - First Tier
Bonus for Multiple Referrals (Tiered System) - Second Tier
Payment Method for Referrer
Detailed Explanation of Incentive Structure for Referrers
Threshold for Incentive Payment (e.g., referral must close)
Referral Recipient Incentive (Optional)
Considering whether to offer an incentive to the referred client as well, and if so, determining the incentive.
Offer Referral Recipient Incentive?
Incentive Type (If Yes)
Discount Percentage (if applicable)
Credit Amount (if applicable)
Terms and Conditions for Referral Recipient Incentive
Legal & Compliance
Ensuring the program adheres to all applicable laws and regulations, including real estate licensing, advertising rules, and privacy policies.
Review of State Real Estate Advertising Regulations?
Review of Fair Housing Act Compliance?
Summary of Legal Consultation (if applicable)
Privacy Policy Update Required?
Copy of Referral Program Legal Disclosures
Compliance with Anti-Kickback Statutes?
Notes regarding potential implications of agency relationships related to referrals.
Program Promotion & Communication
Planning how to effectively communicate the referral program to potential referrers and the public. Includes messaging, channels, and frequency.
Which Communication Channels Will Be Used?
Draft Initial Referral Program Messaging
Main Communication Method?
Number of Social Media Posts Per Week (Initial Campaign)
Date of Initial Referral Program Announcement
Upload Graphics/Templates for Social Media Promotion
Short, Catchy Referral Program Tagline
Tracking & Reporting
Setting up systems to accurately track referrals, conversions, and the overall performance of the program. Includes KPIs and reporting frequency.
Total Referrals Received (Monthly)
Referrals Resulting in Closed Deals (Monthly)
Conversion Rate (Referral to Closed Deal)
Average Referral Value (Estimated)
Tracking Platform Used
Date of Last Performance Review
Summary of Key Findings from Last Performance Review
Report Frequency (How often are reports generated?)
Program Launch & Ongoing Management
Steps for launching the program and managing it effectively over time. Includes monitoring, adjustments, and ongoing communication.
Official Program Launch Date
Post-Launch Communication Plan (First 30 Days)
Frequency of Performance Review (e.g., monthly, quarterly)
Primary Communication Channel for Program Updates
Key Performance Indicators (KPIs) to Monitor
Date of Next Program Review
Notes on initial program response and adjustments needed
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