Social Media Management Checklist
Unlock your real estate business's online potential! 🏡 This Social Media Management Checklist provides a step-by-step guide to captivating your audience, boosting engagement, and attracting qualified leads. From content calendars to ad campaigns, master your social media strategy and watch your listings shine! #realestate #socialmediamarketing #checklist #leadgeneration
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Strategy & Planning
Define goals, target audience, and content pillars to guide social media efforts.
Define Overall Social Media Goals (e.g., lead generation, brand awareness)
Identify Target Audience Personas (Include demographics, interests, online behavior)
Which Social Media Platforms Will Be Used?
Outline Key Content Pillars/Themes (e.g., neighborhood spotlights, market updates, property tours)
Target Number of New Followers per Month
Competitive Analysis: Identify 2-3 Competitors and Note Their Strategies
Content Creation & Curation
Develop and gather engaging content aligned with the social media strategy.
Content Pillars (Select all that apply)
Gather High-Quality Photos (New Listings)
Write Engaging Captions for Property Photos
Number of Blog Posts to Repurpose for Social Media this Month
Video Content Focus (Choose One)
Create or Source Relevant Graphics (e.g., Infographics)
Research and gather industry news to share
Scheduling & Publishing
Plan and execute a consistent posting schedule across platforms.
Content Calendar Start Date
Next Content Audit Date
Optimal Posting Time (Platform 1)
Optimal Posting Time (Platform 2)
Number of Posts per Week (Instagram)
Number of Posts per Week (Facebook)
Content Distribution Platforms
Scheduling Tool Used
Community Engagement
Interact with followers, respond to comments, and build relationships.
Daily Comment Response Time (in hours)
Primary Engagement Focus
Review Response Template (for positive reviews)
Review Response Template (for negative reviews)
Preferred Methods for Addressing Concerns
Date of Last Community Engagement Review
Analytics & Reporting
Track key metrics, analyze performance, and make data-driven adjustments.
Total Reach (Last Month)
Website Clicks (From Social Media - Last Month)
Engagement Rate (%)
Follower Growth (Net)
Top Performing Content Type
Summary of Key Insights & Trends
Date of Last Report Generation
Platform Optimization
Ensure profiles are complete, optimized for search, and reflect the brand accurately.
Profile Picture - Professional Headshot?
Bio - Complete and Keyword-Rich?
Bio - Detailed Description (up to 155 characters)
Contact Information - Accurate & Updated?
Relevant Keywords Included in Profile?
Profile Link Clicks (Monthly)
Vanity URL Enabled (if available)?
Legal & Compliance
Adhere to real estate advertising regulations and social media platform policies.
Confirm Ad Disclosure Policy Adherence
Summary of Fair Housing Compliance Training
Is a Licensed Real Estate Professional Reviewing All Ads?
Date of Last Fair Housing Compliance Training
Notes on Specific State Advertising Regulations (e.g., California, New York)
Are Virtual Tours/Drone Footage Compliant?
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