Event Marketing and Promotion Campaign Workflow

Start of the Workflow/Process.

Fetch the core event details (date, location, budget) from the Event Data Model to initialize the campaign.

Create a new record in the Campaign Data Model linked to the specific Event.

Retrieve the predefined list of active marketing channels (Social, Email, Print, etc.) from the Channel Data Model.

Create a task for the Creative Team to design banners, social posts, and email templates.

Create a task for the Marketing Manager to review and approve the allocated campaign budget.

Subtract total estimated channel costs from the total event budget to determine remaining contingency funds.

Update the Campaign Data Entry status to 'In Progress' once the plan is approved.

Generate individual entries in the Content Calendar Data Model for each scheduled post.

Create a task for the Media Buyer to set up and launch paid advertisements.

Trigger an email blast to the existing subscriber database to announce the upcoming event.

Retrieve all new registrations/leads captured through the campaign landing pages.

Aggregate all cost entries from the Campaign Expenses model to calculate total expenditure.

Update the Campaign Data Entry with the final percentage of leads converted to registered attendees.

Create a task for the Analyst to review campaign performance against KPIs.

Create a final performance report aggregating all data from the Campaign and Event models.

End of the Workflow/Process.