Digital Advertising Campaign Execution Process

Start of the Workflow/Process.

Fetch the initial campaign requirements and objectives from the Client Brief data model.

Generate a new entry in the Campaign Master data model to track the execution of this specific campaign.

Create a task for the Media Planner to define target audiences and channel selection.

Update the Campaign Record with the finalized budget and channel allocation details.

Create a task for the Design Team to produce banners, videos, and copy based on the media plan.

Retrieve the completed creative assets from the Assets data model.

Create a task for the Ad Ops specialist to implement ads in platforms (Google Ads, Meta, etc.).

Update the Campaign Record status to 'Active' once implementation is verified.

Retrieve daily metric entries (clicks, impressions, spend) from the Performance Data model.

Aggregate all daily spend entries to determine the total accumulated campaign expenditure.

Execute formula (Total Clicks / Total Spend) to determine the Cost Per Click.

Execute formula (Total Revenue / Total Spend) to determine Return on Ad Spend.

Create a task for the Account Manager to review metrics and suggest budget reallocations.

Send an automated email to the client containing the current campaign performance summary.

Create a comprehensive performance report summarizing all campaign KPIs.

Update the Campaign Record status to 'Completed' and close the project.

End of the Workflow/Process.