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Campaign Launch Event Checklist Template: Messaging, Media & Social Promotion Management

Ensure your campaign makes a splash! Our Campaign Launch Event Checklist Template covers everything from crafting the perfect message to maximizing social buzz and securing media coverage. Don't leave success to chance - download now and plan a launch event that truly resonates.

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Pre-Event Planning & Messaging

NaN of 10

Define campaign messaging, target audience, and overall event goals.

Define Overall Campaign Goal

Identify Target Audience Persona(s)

Key Message Pillars

Estimated Attendance

Target Launch Date

Campaign Tone

Media Outreach & Press Management

NaN of 10

Plan press releases, media kits, and coordinate interviews.

Press Release Draft

Media Kit (PDF)

Target Media Outlets

Press Release Distribution Date

Scheduled Media Interview Time

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Key Talking Points for Interviews

Primary Contact for Media Inquiries

Social Media Strategy & Content Creation

NaN of 10

Develop a social media calendar, create engaging content, and schedule posts.

Number of Social Media Posts (Pre-Event)

Social Media Platforms to Use

Sample Social Media Graphics

Hashtag Research & List

Scheduled Post Date (First Post)

Call to Action for Social Media

Content Pillars for Social Media

Event Logistics & Venue Management

NaN of 10

Secure venue, manage catering, AV equipment, and event staff.

Venue Address

Event Date

Event Start Time

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Estimated Attendance

Venue Layout (Map/Diagram)

Venue Contract (PDF)

Accessibility Considerations?

Venue Specific Notes (e.g., load-in instructions, power requirements)

Attendee Management & Registration

NaN of 10

Handle registration, confirmations, and communication with attendees.

Number of Expected Attendees

Registration Method

Registration Deadline

Ticket Type

Ticket Price (per type)

Dietary Restrictions/Accessibility Needs

Additional Notes/Requests

Content & Presentation Preparation

NaN of 10

Finalize presentations, demos, and supporting materials.

Presentation Script/Outline

Presentation Slides (e.g., PowerPoint, Keynote)

Visual Aids Required (e.g., Demo Props, Videos)

Presentation Time Limit (minutes)

Speaker Notes/Talking Points

Presentation Style (e.g., Formal, Interactive)

Marketing & Promotion

NaN of 10

Execute pre-event marketing campaigns across various channels.

Total Marketing Budget

Marketing Channels Utilized

First Promotional Material Launch Date

Primary Promotional Image/Video

Key Promotional Hashtags

Estimated Reach (Impressions)

Description of the Promotional Messaging

On-Site Execution

NaN of 10

Manage event flow, speaker coordination, and attendee engagement.

Event Start Time Verification

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Staff Check-in Location Confirmation

Registered Attendee Count

Speaker Arrival Status

AV Equipment Functionality

Noted Issues/Concerns

Post-Event Follow-Up

NaN of 10

Send thank you notes, gather feedback, and track campaign results.

Thank You Email Draft

Number of Thank You Emails Sent

Follow-Up Call Strategy Implemented?

Date of First Follow-Up Communication

Which follow-up content was sent?

Summary of Attendee Feedback Received

Campaign Measurement & Reporting

NaN of 10

Analyze event data and report on campaign effectiveness.

Total Event Attendees

Website Traffic (Pre & Post Event)

Social Media Impressions

Social Media Engagement (Likes, Shares, Comments)

Lead Generation (Qualified Leads)

Overall Event Success Rating (1-5)

Key Takeaways & Lessons Learned

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Event Planning Management Features

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