Campaign Launch Event Checklist Template: Messaging, Media & Social Promotion Management
Ensure your campaign makes a splash! Our Campaign Launch Event Checklist Template covers everything from crafting the perfect message to maximizing social buzz and securing media coverage. Don't leave success to chance - download now and plan a launch event that truly resonates.
This Template was installed 5 times.
Pre-Event Planning & Messaging
Define campaign messaging, target audience, and overall event goals.
Define Overall Campaign Goal
Identify Target Audience Persona(s)
Key Message Pillars
Estimated Attendance
Target Launch Date
Campaign Tone
Media Outreach & Press Management
Plan press releases, media kits, and coordinate interviews.
Press Release Draft
Media Kit (PDF)
Target Media Outlets
Press Release Distribution Date
Scheduled Media Interview Time
Key Talking Points for Interviews
Primary Contact for Media Inquiries
Social Media Strategy & Content Creation
Develop a social media calendar, create engaging content, and schedule posts.
Number of Social Media Posts (Pre-Event)
Social Media Platforms to Use
Sample Social Media Graphics
Hashtag Research & List
Scheduled Post Date (First Post)
Call to Action for Social Media
Content Pillars for Social Media
Event Logistics & Venue Management
Secure venue, manage catering, AV equipment, and event staff.
Venue Address
Event Date
Event Start Time
Estimated Attendance
Venue Layout (Map/Diagram)
Venue Contract (PDF)
Accessibility Considerations?
Venue Specific Notes (e.g., load-in instructions, power requirements)
Attendee Management & Registration
Handle registration, confirmations, and communication with attendees.
Number of Expected Attendees
Registration Method
Registration Deadline
Ticket Type
Ticket Price (per type)
Dietary Restrictions/Accessibility Needs
Additional Notes/Requests
Content & Presentation Preparation
Finalize presentations, demos, and supporting materials.
Presentation Script/Outline
Presentation Slides (e.g., PowerPoint, Keynote)
Visual Aids Required (e.g., Demo Props, Videos)
Presentation Time Limit (minutes)
Speaker Notes/Talking Points
Presentation Style (e.g., Formal, Interactive)
Marketing & Promotion
Execute pre-event marketing campaigns across various channels.
Total Marketing Budget
Marketing Channels Utilized
First Promotional Material Launch Date
Primary Promotional Image/Video
Key Promotional Hashtags
Estimated Reach (Impressions)
Description of the Promotional Messaging
On-Site Execution
Manage event flow, speaker coordination, and attendee engagement.
Event Start Time Verification
Staff Check-in Location Confirmation
Registered Attendee Count
Speaker Arrival Status
AV Equipment Functionality
Noted Issues/Concerns
Post-Event Follow-Up
Send thank you notes, gather feedback, and track campaign results.
Thank You Email Draft
Number of Thank You Emails Sent
Follow-Up Call Strategy Implemented?
Date of First Follow-Up Communication
Which follow-up content was sent?
Summary of Attendee Feedback Received
Campaign Measurement & Reporting
Analyze event data and report on campaign effectiveness.
Total Event Attendees
Website Traffic (Pre & Post Event)
Social Media Impressions
Social Media Engagement (Likes, Shares, Comments)
Lead Generation (Qualified Leads)
Overall Event Success Rating (1-5)
Key Takeaways & Lessons Learned
Event Planning Management Solution Screen Recording
See our Event Planning Management Solution in action! This screen recording provides a quick overview of how to streamline your event planning, from budgeting and task management to vendor coordination and guest communication. Stop the chaos and start planning smarter.
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