Guest Survey Analysis Report Checklist

Unlock valuable insights! 📈 Our Guest Survey Analysis Report Checklist ensures you're extracting actionable feedback to elevate your hospitality business. Boost guest satisfaction & loyalty - download now! #hospitality #guestexperience #surveydatapilot

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Data Collection & Preparation

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Ensures data integrity and readiness for analysis. Covers survey data retrieval, cleaning, and preparation.

Survey Start Date

Survey End Date

Total Number of Responses Collected

Response Rate (Percentage)

Survey Platform Used (e.g., SurveyMonkey, Qualtrics, In-House)

Raw Survey Data File (CSV, Excel, etc.)

Description of Data Cleaning Steps Performed (e.g., handling missing values, removing duplicates)

Data Anonymization Process

Overall Satisfaction & Key Metrics

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Focuses on core satisfaction scores and critical performance indicators.

Overall Satisfaction Score (Average)

Net Promoter Score (NPS)

Average Response Rate (%)

Average Rating for 'Cleanliness'

Average Rating for 'Staff Friendliness'

Average Rating for 'Value for Money'

Primary reason for dissatisfaction (if score < 3)

Brief Summary of Key Satisfaction Drivers

Detailed Feedback Analysis (Qualitative)

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Examines open-ended comments and identifies recurring themes and sentiment.

Review overall sentiment expressed in open-ended comments (Positive, Negative, Neutral)

Identify recurring themes/topics mentioned in guest comments (Select all that apply)

Provide examples of representative guest comments illustrating common positive feedback.

Provide examples of representative guest comments illustrating common negative feedback.

Count of comments mentioning specific keywords (e.g., 'friendly', 'dirty', 'expensive')

Summarize key insights and trends identified from the qualitative feedback.

Specific Attribute/Area Performance

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Analyzes performance across specific areas like cleanliness, service, amenities, etc.

Cleanliness Score (Average)

Service Quality Score (Average)

Food & Beverage Quality Score (Average - if applicable)

Room Comfort Score (Average)

Facilities & Amenities Score (Average)

Key Themes from 'Cleanliness' Comments

Key Themes from 'Service' Comments

Which aspects of the room were mentioned most frequently? (Select all that apply)

Demographic & Segment Analysis (If Applicable)

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Identifies trends and differences in feedback based on guest demographics or segments (e.g., loyalty program tier, travel purpose).

Guest Origin (Country/Region)

Purpose of Visit

Loyalty Program Tier (If Applicable)

Age Range (Optional)

Travel Party Size

Comparative Analysis (Optional)

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Compares current survey results with previous periods or competitor benchmarks (if available).

Overall Satisfaction Score (Current Period)

Overall Satisfaction Score (Previous Period)

Change in Overall Satisfaction Score

Net Promoter Score (NPS) - Current Period

Net Promoter Score (NPS) - Previous Period

Benchmark Data Source (If Applicable)

Summary of Key Differences Observed Compared to Prior Period

Recommendations & Actionable Insights

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Translates findings into concrete actions and improvement strategies.

Summary of Top 3 Key Improvement Areas

Categorize Recommendations (e.g., Operational, Training, Investment)

Detailed Action Plan for Top Improvement Area #1 (Include Responsibility, Timeline, Resources)

Detailed Action Plan for Top Improvement Area #2 (Include Responsibility, Timeline, Resources)

Estimated ROI (Return on Investment) for Key Recommendations (Optional)

Recommendation Priority (High, Medium, Low)

Potential Risks & Mitigation Strategies for Implementation

Required Resources (e.g., Staff, Budget, Software)

Report Presentation & Formatting

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Ensures the report is clear, concise, and visually appealing for stakeholders.

Report Format (PDF, Word, PowerPoint)

Number of Pages (Estimate)

Executive Summary Notes (Key takeaways for quick reference)

Visualizations Included (Select all that apply)

Color Palette Adherence (Brand Guidelines)

Report Title

Report Completion Date

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