Guest Survey Analysis Report Checklist
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Data Collection & Preparation
Ensures data integrity and readiness for analysis. Covers survey data retrieval, cleaning, and preparation.
Survey Start Date
Survey End Date
Total Number of Responses Collected
Response Rate (Percentage)
Survey Platform Used (e.g., SurveyMonkey, Qualtrics, In-House)
Raw Survey Data File (CSV, Excel, etc.)
Description of Data Cleaning Steps Performed (e.g., handling missing values, removing duplicates)
Data Anonymization Process
Overall Satisfaction & Key Metrics
Focuses on core satisfaction scores and critical performance indicators.
Overall Satisfaction Score (Average)
Net Promoter Score (NPS)
Average Response Rate (%)
Average Rating for 'Cleanliness'
Average Rating for 'Staff Friendliness'
Average Rating for 'Value for Money'
Primary reason for dissatisfaction (if score < 3)
Brief Summary of Key Satisfaction Drivers
Detailed Feedback Analysis (Qualitative)
Examines open-ended comments and identifies recurring themes and sentiment.
Review overall sentiment expressed in open-ended comments (Positive, Negative, Neutral)
Identify recurring themes/topics mentioned in guest comments (Select all that apply)
Provide examples of representative guest comments illustrating common positive feedback.
Provide examples of representative guest comments illustrating common negative feedback.
Count of comments mentioning specific keywords (e.g., 'friendly', 'dirty', 'expensive')
Summarize key insights and trends identified from the qualitative feedback.
Specific Attribute/Area Performance
Analyzes performance across specific areas like cleanliness, service, amenities, etc.
Cleanliness Score (Average)
Service Quality Score (Average)
Food & Beverage Quality Score (Average - if applicable)
Room Comfort Score (Average)
Facilities & Amenities Score (Average)
Key Themes from 'Cleanliness' Comments
Key Themes from 'Service' Comments
Which aspects of the room were mentioned most frequently? (Select all that apply)
Demographic & Segment Analysis (If Applicable)
Identifies trends and differences in feedback based on guest demographics or segments (e.g., loyalty program tier, travel purpose).
Guest Origin (Country/Region)
Purpose of Visit
Loyalty Program Tier (If Applicable)
Age Range (Optional)
Travel Party Size
Comparative Analysis (Optional)
Compares current survey results with previous periods or competitor benchmarks (if available).
Overall Satisfaction Score (Current Period)
Overall Satisfaction Score (Previous Period)
Change in Overall Satisfaction Score
Net Promoter Score (NPS) - Current Period
Net Promoter Score (NPS) - Previous Period
Benchmark Data Source (If Applicable)
Summary of Key Differences Observed Compared to Prior Period
Recommendations & Actionable Insights
Translates findings into concrete actions and improvement strategies.
Summary of Top 3 Key Improvement Areas
Categorize Recommendations (e.g., Operational, Training, Investment)
Detailed Action Plan for Top Improvement Area #1 (Include Responsibility, Timeline, Resources)
Detailed Action Plan for Top Improvement Area #2 (Include Responsibility, Timeline, Resources)
Estimated ROI (Return on Investment) for Key Recommendations (Optional)
Recommendation Priority (High, Medium, Low)
Potential Risks & Mitigation Strategies for Implementation
Required Resources (e.g., Staff, Budget, Software)
Report Presentation & Formatting
Ensures the report is clear, concise, and visually appealing for stakeholders.
Report Format (PDF, Word, PowerPoint)
Number of Pages (Estimate)
Executive Summary Notes (Key takeaways for quick reference)
Visualizations Included (Select all that apply)
Color Palette Adherence (Brand Guidelines)
Report Title
Report Completion Date
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