Tourism Destination Visitor Experience Survey Checklist

Unlock valuable insights into your tourism destination's appeal! This Visitor Experience Survey Checklist ensures you capture crucial feedback on everything from attractions to accessibility. Boost satisfaction, identify areas for improvement, and create unforgettable visitor journeys.

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Arrival & Transportation

1 of 10

Assesses the visitor's initial experience, including travel to the destination.

Originating Location (City/State)

Mode of Transportation to Destination

Approximate Travel Time (in hours)

Arrival Time at Destination

Ease of Finding Transportation from Airport/Train Station/Bus Station

Comments on Transportation Experience (e.g., Taxi, Shuttle)

Accommodation

2 of 10

Evaluates the quality and service of the visitor's lodging.

Star Rating (1-5)

Room Cleanliness

Describe your experience with the check-in process.

Staff Friendliness

Noise Level (0-10, 0 being quietest)

Which amenities did you utilize?

Attractions & Activities

3 of 10

Gathers feedback on the visitor's experience with local attractions and activities.

Which attractions did you visit?

How would you rate the quality of the attractions you visited (1-5, 1=Poor, 5=Excellent)?

Please describe your most memorable experience at an attraction.

How well were the attractions maintained?

Which of the following activities did you participate in?

How much did you spend on activities (in local currency)?

Food & Beverage

4 of 10

Focuses on the visitor's dining experiences and local cuisine.

What type of cuisine did you primarily consume?

How much did you spend on food and beverages (in local currency)?

How would you rate the taste of the food?

How would you rate the service at the restaurant/cafe?

Please describe any specific dishes you particularly enjoyed (or disliked).

Did you find the prices reasonable?

Local Culture & Interactions

5 of 10

Explores the visitor’s experience with local people and customs.

Describe any interactions you had with local residents.

How friendly did you find the local people?

Which of the following local cultural experiences did you participate in?

Did you observe any efforts to preserve local traditions? Please explain.

How respectful do you feel the local community was of visitors?

Information & Signage

6 of 10

Assesses the clarity and accessibility of information provided to visitors.

Was information readily available upon arrival?

How would you rate the clarity of signage?

Which types of information were you looking for?

If signage was unclear, briefly describe the issue.

Where did you encounter the unclear signage?

Did the signage use appropriate languages?

Cleanliness & Safety

7 of 10

Evaluates the overall cleanliness and safety of the destination.

Overall Cleanliness of Public Areas (e.g., streets, parks)

Perceived Safety While Walking Alone at Night

Did you observe any broken or damaged infrastructure (e.g., sidewalks, railings)? (Enter a number representing the number of instances)

Please describe any specific safety concerns you encountered.

Adequacy of Security Presence (e.g., police, park rangers)

If you experienced a safety or cleanliness issue, please mark the location on the map.

Value for Money

8 of 10

Gauges the visitor’s perception of the price compared to the experience.

How would you rate the overall value for money on a scale of 1-10 (1 being very poor, 10 being excellent)?

Considering the price, did the experience exceed, meet, or fall below your expectations?

Approximately how much did you spend on your trip (excluding transportation to/from the destination)?

Please explain your rating regarding value for money. What aspects were particularly good or disappointing in relation to the cost?

Would you recommend this destination to others based on the value you received?

Overall Satisfaction

9 of 10

Captures the visitor’s overall impression of their visit.

Overall Satisfaction (1-10)

How likely are you to recommend this destination?

What was the best part of your visit?

What could have been improved?

Would you visit again?

Demographics & Trip Details (Optional)

10 of 10

Collects optional data for segmentation and analysis.

Age

Gender

Country of Residence

Date of Visit

Number of People in Group

Purpose of Visit

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