Tourism Destination Visitor Experience Survey Checklist
Unlock valuable insights into your tourism destination's appeal! This Visitor Experience Survey Checklist ensures you capture crucial feedback on everything from attractions to accessibility. Boost satisfaction, identify areas for improvement, and create unforgettable visitor journeys.
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Arrival & Transportation
Assesses the visitor's initial experience, including travel to the destination.
Originating Location (City/State)
Mode of Transportation to Destination
Approximate Travel Time (in hours)
Arrival Time at Destination
Ease of Finding Transportation from Airport/Train Station/Bus Station
Comments on Transportation Experience (e.g., Taxi, Shuttle)
Accommodation
Evaluates the quality and service of the visitor's lodging.
Star Rating (1-5)
Room Cleanliness
Describe your experience with the check-in process.
Staff Friendliness
Noise Level (0-10, 0 being quietest)
Which amenities did you utilize?
Attractions & Activities
Gathers feedback on the visitor's experience with local attractions and activities.
Which attractions did you visit?
How would you rate the quality of the attractions you visited (1-5, 1=Poor, 5=Excellent)?
Please describe your most memorable experience at an attraction.
How well were the attractions maintained?
Which of the following activities did you participate in?
How much did you spend on activities (in local currency)?
Food & Beverage
Focuses on the visitor's dining experiences and local cuisine.
What type of cuisine did you primarily consume?
How much did you spend on food and beverages (in local currency)?
How would you rate the taste of the food?
How would you rate the service at the restaurant/cafe?
Please describe any specific dishes you particularly enjoyed (or disliked).
Did you find the prices reasonable?
Local Culture & Interactions
Explores the visitor’s experience with local people and customs.
Describe any interactions you had with local residents.
How friendly did you find the local people?
Which of the following local cultural experiences did you participate in?
Did you observe any efforts to preserve local traditions? Please explain.
How respectful do you feel the local community was of visitors?
Information & Signage
Assesses the clarity and accessibility of information provided to visitors.
Was information readily available upon arrival?
How would you rate the clarity of signage?
Which types of information were you looking for?
If signage was unclear, briefly describe the issue.
Where did you encounter the unclear signage?
Did the signage use appropriate languages?
Cleanliness & Safety
Evaluates the overall cleanliness and safety of the destination.
Overall Cleanliness of Public Areas (e.g., streets, parks)
Perceived Safety While Walking Alone at Night
Did you observe any broken or damaged infrastructure (e.g., sidewalks, railings)? (Enter a number representing the number of instances)
Please describe any specific safety concerns you encountered.
Adequacy of Security Presence (e.g., police, park rangers)
If you experienced a safety or cleanliness issue, please mark the location on the map.
Value for Money
Gauges the visitor’s perception of the price compared to the experience.
How would you rate the overall value for money on a scale of 1-10 (1 being very poor, 10 being excellent)?
Considering the price, did the experience exceed, meet, or fall below your expectations?
Approximately how much did you spend on your trip (excluding transportation to/from the destination)?
Please explain your rating regarding value for money. What aspects were particularly good or disappointing in relation to the cost?
Would you recommend this destination to others based on the value you received?
Overall Satisfaction
Captures the visitor’s overall impression of their visit.
Overall Satisfaction (1-10)
How likely are you to recommend this destination?
What was the best part of your visit?
What could have been improved?
Would you visit again?
Demographics & Trip Details (Optional)
Collects optional data for segmentation and analysis.
Age
Gender
Country of Residence
Date of Visit
Number of People in Group
Purpose of Visit
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