Automotive Marketing Campaign Checklist
Drive dealership growth! Our Automotive Marketing Campaign Checklist ensures every promotion, social post, and email blast hits the mark. Maximize ROI and attract more customers with this essential checklist for automotive marketing success.
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Campaign Strategy & Planning
Defining goals, target audience, and overall approach.
Campaign Goal(s)
Target Audience Description
Estimated Campaign Budget
Campaign Type (e.g., Brand Awareness, Lead Generation)
Campaign Start Date
Campaign End Date
Key Performance Indicators (KPIs)
Content Creation & Assets
Developing ad copy, images, videos, and other marketing materials.
Hero Image
Headline Copy
Body Copy
Video File (if applicable)
Call to Action Button Text
Image Alt Text Keywords
Platform Setup & Configuration
Configuring accounts, pixels, and tracking parameters on chosen platforms (Google Ads, Facebook Ads, etc.).
Primary Advertising Platform
Google Ads Account ID
Facebook Ads Manager Account ID
Daily Budget (USD)
Conversion Tracking Setup
Pixel/Tracking Code Implementation Notes
Audience Targeting & Segmentation
Defining and refining target audiences based on demographics, interests, and behaviors.
Age Range Minimum
Age Range Maximum
Gender
Interests (Select all that apply)
Income Level
Target Geographic Area (Radius)
Budget Allocation & Bidding Strategy
Distributing budget across different channels and setting appropriate bidding strategies.
Total Campaign Budget
Budget Allocated to Google Ads
Budget Allocated to Facebook Ads
Budget Allocated to Email Marketing
Google Ads Bidding Strategy
Facebook Ads Bidding Strategy
Daily Budget Cap
Campaign Launch & Monitoring
Activating the campaign and closely monitoring initial performance.
Campaign Start Date
Campaign Launch Time
Initial Daily Budget
Initial Campaign Status
Impressions Goal (First 24 Hours)
Click-Through Rate (CTR) Target (Initial)
Launch Notes & Observations
Performance Analysis & Optimization
Regularly analyzing campaign data and making adjustments to improve results.
Click-Through Rate (CTR)
Conversion Rate
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Campaign Performance Tier (vs. Goals)
Summary of Key Performance Observations
Optimization Actions Taken
Date of Optimization Review
Reporting & Documentation
Creating reports and maintaining documentation of campaign activities.
Report Generation Date
Total Impressions
Total Clicks
Cost Per Click (CPC)
Conversion Rate (%)
Summary of Key Findings
Campaign Performance Report (PDF/Excel)
Legal & Compliance
Ensuring compliance with advertising regulations and data privacy policies.
Applicable Data Privacy Regulations
Summary of Legal Review
Advertising Standards Compliance
Terms & Conditions/Privacy Policy Link
Disclaimers & Disclosures
Accessibility Compliance (e.g., WCAG)
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