Expo Checklist Template: Booth Design, Marketing & Attendee Engagement Management

Transform your next expo into a lead-generating powerhouse! This Expo Checklist Template ensures flawless booth design, targeted marketing, and maximum attendee engagement - from pre-show prep to post-event follow-up. Download now and ace your next industry showcase!

This Template was installed 4 times.

Booth Design & Construction

1 of 10

Tasks related to booth structure, graphics, and overall aesthetic.

Booth Size (Square Feet)

Booth Type

Booth Design Mockup

Graphic Designer Contact

Design Approval Deadline

Specific Design Notes/Requirements

Material for Backdrop

Pre-Expo Marketing & Promotion

2 of 10

Activities to generate excitement and pre-event registrations.

Marketing Budget Allocation

Social Media Campaign Start Date

Marketing Channels Used (e.g., Email, Social Media, Paid Ads)

Key Messaging & Value Proposition

Promotional Graphics/Videos

Early Bird Promotion Strategy

Press Release Distribution Date

On-Site Logistics & Setup

3 of 10

Tasks to ensure a smooth setup and operational readiness at the expo.

Move-in Date

Scheduled Move-in Time

Booth Location / Space Number

Electricity Usage (Amps)

Internet Requirements (WiFi, Ethernet)

Booth Layout Diagram

Furniture Delivery Status

Contact Person at Venue

Booth Staffing & Training

4 of 10

Ensuring sufficient and well-trained personnel are available at the booth.

Number of Booth Staff Required

Staff Roles (e.g., Lead, Demo Specialist, Greeter)

Staff Training Date

Staff Training Start Time

Training Agenda Outline

Training Materials (e.g., Scripts, Product Info)

Product Knowledge Assessment Score (Post-Training)

Staff Acknowledgment of Training

Marketing Materials & Collateral

5 of 10

Preparing all brochures, flyers, giveaways, and digital content.

Brochure Design File

Flyer Design File

Quantity of Printed Brochures

Quantity of Printed Flyers

Giveaway Items

Social Media Post Copy (Draft)

Deadline for Final Marketing Materials

Marketing Material Version

Lead Capture & Management

6 of 10

Systems for collecting and tracking visitor information.

First Name

Last Name

Email Address

Company Name

Employee Count (Optional)

Interested In (Select all that apply)

Business Card (Optional)

Attendee Engagement Activities

7 of 10

Planning demos, games, contests, and interactive elements.

Planned Interactive Demos

Estimated Contest/Game Participation

Description of Interactive Activity Details

Primary Engagement Focus

Contest/Giveaway Assets (Images/Videos)

Scheduled Demo/Activity Start Time

Number of Giveaways/Contest Entries

Post-Expo Follow-Up

8 of 10

Activities for nurturing leads and measuring ROI.

Date of First Follow-Up Email

Number of Leads Captured

Primary Follow-Up Method

Notes on Lead Prioritization

Content to Send in Follow-Up

Date of Last Follow-up

Budget & Expense Tracking

9 of 10

Managing expenses and ensuring adherence to budget.

Total Budget Allocation

Booth Rental Costs

Marketing & Advertising Spend

Travel & Accommodation Expenses

Staffing Costs (Payroll/Contractors)

Material & Supply Purchases

Contingency Fund (Percentage of Total)

Budget Approval Date

Legal & Compliance

10 of 10

Ensuring all activities comply with relevant regulations.

Permit Obtained (e.g., Sales, Noise)

Permit Expiration Date

Insurance Coverage Confirmed?

Copy of Insurance Certificate

Contract Review Checklist Completed?

Notes on Legal Review/Compliance Issues

Event Planning Management Solution Screen Recording

See our Event Planning Management Solution in action! This screen recording provides a quick overview of how to streamline your event planning, from budgeting and task management to vendor coordination and guest communication. Stop the chaos and start planning smarter.

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