Trade Show Checklist Template: Booth Setup, Marketing & Lead Generation Management
Don't let trade show chaos derail your success! This comprehensive Trade Show Checklist Template ensures every detail-from booth design and marketing materials to lead capture and post-show follow-up-is flawlessly managed. Maximize your ROI and leave a lasting impression with our easy-to-use checklist. Download now and exhibit with confidence!
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Pre-Show Planning & Registration
Tasks related to initial planning, registration, and securing necessary approvals.
Trade Show Registration Deadline
Booth Number Assigned
Trade Show Registration Status
Trade Show Venue Address
Contact Person at Trade Show Organizers
Notes on registration process or special requests
Booth Design & Setup
Checklist items concerning booth construction, branding, and visual presentation.
Booth Size (Square Feet)
Booth Design Mockup
Booth Type (Standard, Corner, Island)
Detailed Booth Layout Description
Booth Setup Date/Time
Electrical Requirements (Voltage, Amperage)
Requested Utilities (Internet, Power Outlets)
Graphics File(s) (Banner, Backdrops)
Marketing & Promotion
Tasks for promoting your presence and attracting visitors to the booth.
Define Target Audience for Marketing Efforts
Select Marketing Channels (e.g., Social Media, Email, Paid Ads)
Budget Allocation for Marketing (USD)
Social Media Campaign Start Date
Primary Marketing Message/Theme
Upload Marketing Creative Assets (Images, Videos)
Materials & Inventory
Ensure all necessary materials, giveaways, and equipment are accounted for.
Number of Booth Flyers
Number of Pens
Number of Business Cards
High-Resolution Logo File
Giveaway Items (Select all that apply)
Quantity of Promotional Items (e.g., Keychains)
Description of any Specialty Materials
Number of Extension Cords
Staffing & Training
Checklist items for team roles, training, and scheduling.
Number of Staff Members Required
Staff Roles (e.g., Lead, Demo, Greeter)
Staff Training Date
Training Start Time
Training Agenda Details
Training Material (Presentation, Documents)
Staff Confirmation of Training
Emergency Contact Name (per staff)
On-Site Execution
Tasks to be completed during the trade show, focusing on visitor engagement.
Booth Setup Start Time
Visitor Count (Hourly)
Visitor Engagement Activities Completed
Key Visitor Locations (Map Notes)
Notable Interactions/Observations
Date of Interaction
Lead Generation & Management
Processes for collecting, qualifying, and following up on leads.
Estimated Number of Leads
Lead Capture Method (e.g., Scan Cards, Digital Form)
Lead Qualification Criteria
Date Lead Follow-Up Begins
Notes on Lead Engagement Strategy
Lead Assignment Method
Number of Leads Assigned per Team Member
Post-Show Follow-Up
Tasks for analyzing results and nurturing leads after the event.
Date of First Follow-Up Email
Number of Leads Followed Up With
Overall Event Success Rating (1-5)
Summary of Key Takeaways & Lessons Learned
Which follow-up methods were used?
Number of Qualified Leads Generated
Notes on Specific High-Potential Leads
Logistics & Shipping
Managing booth transport, storage, and related logistical considerations.
Booth Weight (lbs)
Shipping Deadline
Shipping Address
Tracking Number
Shipping Carrier
Shipping Manifest/Documentation
Number of Pallets
Budget & Expense Tracking
Monitoring expenses and staying within the allocated budget.
Booth Rental Cost
Shipping & Transportation Costs
Marketing & Advertising Expenses
Staff Travel & Accommodation
Giveaways & Promotional Materials
Food & Beverage Costs
Utilities (Electricity, Internet)
Contingency Fund (5-10% of total)
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