Flower Shop Mother's Day Promotion Checklist

Don't let Mother's Day bloom into chaos! This Flower Shop Mother's Day Promotion Checklist ensures a seamless, stunning celebration of moms. From pre-sale planning to order fulfillment & marketing, conquer every task with this easy-to-use checklist. Maximize your sales & delight your customers - download now & make this Mother's Day your best yet!

This Template was installed 2 times.

Pre-Promotion Planning

1 of 8

Initial setup and strategy for Mother's Day promotions.

Promotion Start Date

Promotion End Date

Target Sales Increase (%)

Marketing Campaign Goals (detailed)

Primary Promotional Channels

Offer Types to Include

Key Message/Slogan

Inventory & Ordering

2 of 8

Ensuring adequate stock of flowers, vases, and packaging.

Roses (Quantity)

Lilies (Quantity)

Hydrangeas (Quantity)

Vases (Quantity)

Rose Color Preference

Order Placement Date

Delivery Truck Capacity

Marketing & Advertising

3 of 8

Implementing advertising campaigns and promotional materials.

Social Media Budget

Marketing Channels Used

Email Marketing Content (Draft)

Promotional Graphic File(s)

First Social Media Post Date

Primary Promotional Message

Online Ordering & Website Updates

4 of 8

Optimizing online ordering for increased Mother's Day sales.

Website Order Capacity (Orders/Hour)

Website Payment Gateway Status

Website Promotion Start Date

Website Promotion End Date

Notes on Website Updates/Bugs

Mobile Ordering Functionality

Number of Available Delivery Slots

In-Store Display & Merchandising

5 of 8

Creating attractive displays to attract customers.

Number of Featured Mother's Day Arrangement Displays

Display Themes Used (e.g., Rustic, Modern, Classic)

Photos of Display Setup

Signage Clarity (e.g., Easy to Read, Needs Improvement)

Featured Arrangement Description (Short)

Aisle Flow Obstructions (e.g., Clear, Some Obstructions)

Number of Vases Displayed

Delivery Logistics & Scheduling

6 of 8

Planning delivery routes and scheduling staff.

Delivery Start Date

First Delivery Time Slot

Estimated Number of Deliveries

Primary Delivery Zone

Delivery Vehicle Type

Delivery Zones Included

Latest Delivery Time

Customer Service & Communication

7 of 8

Preparing staff for increased customer inquiries and orders.

Greeting Script - Standard Greeting

FAQ Responses - Common Mother's Day Inquiries

Estimated Call Volume Increase (%)

Preferred Communication Method (Customer)

Training Date - Customer Service Protocol

Peak Call/In-Person Time Prediction

Customer Service Skills to Reinforce

Post-Promotion Analysis

8 of 8

Evaluating the success of the promotion and identifying areas for improvement.

Total Sales Revenue (vs. last year)

Number of Orders Received (vs. last year)

Average Order Value (vs. last year)

Overall Promotion Success (Rating)

What went well during the promotion?

What could be improved for future promotions?

Which marketing channels were most effective?

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