Flower Shop Social Media Content Checklist

Boost your flower shop's online presence! This Social Media Content Checklist ensures consistent, engaging posts that attract customers & showcase your beautiful blooms. Stay organized, track your content calendar, and cultivate a thriving online community.

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Content Planning & Themes

1 of 8

Define monthly themes, identify key dates (holidays, promotions), and brainstorm content ideas.

Monthly Theme Start Date

Overall Monthly Theme (e.g., Spring Blooms, Romantic Pastels)

Key Dates & Holidays to Feature

Brainstorm Content Ideas (minimum 3)

Target Number of Posts This Month

Primary Content Focus (e.g., Product Showcases, Behind-the-Scenes, Customer Stories)

Photography & Videography

2 of 8

Schedule photo/video shoots, review existing assets, ensure quality and consistency.

Scheduled Shoot Date

Shoot Start Time

Shoot Location

Reference Images/Mood Board

Estimated Number of Photos

Photography Style (e.g., Bright & Airy, Dark & Moody)

Caption Writing & Hashtags

3 of 8

Craft engaging captions, research relevant hashtags, optimize for search and engagement.

Write Initial Caption Draft

Refine Caption for Tone & Clarity

Select Relevant Hashtag Categories (e.g., #flowers, #localbusiness, #wedding)

Number of Primary Hashtags (Focus on relevance)

Number of Secondary/Trending Hashtags

List of Primary Hashtags

List of Secondary/Trending Hashtags

Platform Specific Optimization

4 of 8

Tailor content to each platform (Instagram, Facebook, Pinterest, TikTok) - consider format, length, and audience.

Instagram Post Aspect Ratio

Instagram Hashtag Count

Facebook Post Link Preview

Pinterest Board Keywords

TikTok Optimal Posting Time

Content Format (Facebook)

Scheduling & Posting

5 of 8

Schedule posts using scheduling tools, verify accuracy, and monitor publishing times.

Scheduled Post Date

Scheduled Post Time

Platform

Post Type

Caption

Hashtags (Comma Separated)

Post Priority (1-10)

Engagement & Community Management

6 of 8

Respond to comments and messages, participate in relevant conversations, and foster a community.

Number of Comments Replied To

Number of Direct Messages Replied To

Overall Tone of Responses (Positive, Neutral, Negative)

Summary of Common Questions/Concerns

Date of Last Community Interaction Review

Platforms Actively Managed Today

Performance Tracking & Analysis

7 of 8

Monitor key metrics (likes, comments, shares, reach), analyze results, and adjust strategy accordingly.

Instagram Likes (Last Post)

Facebook Reach (Last Week)

Website Traffic from Social Media (Last Month)

Conversion Rate from Social Media (Last Month)

Overall Sentiment (Positive/Neutral/Negative)

Date of Last Analytics Review

Key Observations & Insights

Legal & Compliance

8 of 8

Ensure compliance with copyright laws, disclose sponsored content, and adhere to platform policies.

Copyright Compliance Check

Sponsored Content Disclosure

Platform Terms of Service Adherence

Last Terms of Service Review Date

Notes on Legal/Compliance Concerns

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