Flower Shop Social Media Content Checklist
Boost your flower shop's online presence! This Social Media Content Checklist ensures consistent, engaging posts that attract customers & showcase your beautiful blooms. Stay organized, track your content calendar, and cultivate a thriving online community.
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Content Planning & Themes
Define monthly themes, identify key dates (holidays, promotions), and brainstorm content ideas.
Monthly Theme Start Date
Overall Monthly Theme (e.g., Spring Blooms, Romantic Pastels)
Key Dates & Holidays to Feature
Brainstorm Content Ideas (minimum 3)
Target Number of Posts This Month
Primary Content Focus (e.g., Product Showcases, Behind-the-Scenes, Customer Stories)
Photography & Videography
Schedule photo/video shoots, review existing assets, ensure quality and consistency.
Scheduled Shoot Date
Shoot Start Time
Shoot Location
Reference Images/Mood Board
Estimated Number of Photos
Photography Style (e.g., Bright & Airy, Dark & Moody)
Caption Writing & Hashtags
Craft engaging captions, research relevant hashtags, optimize for search and engagement.
Write Initial Caption Draft
Refine Caption for Tone & Clarity
Select Relevant Hashtag Categories (e.g., #flowers, #localbusiness, #wedding)
Number of Primary Hashtags (Focus on relevance)
Number of Secondary/Trending Hashtags
List of Primary Hashtags
List of Secondary/Trending Hashtags
Platform Specific Optimization
Tailor content to each platform (Instagram, Facebook, Pinterest, TikTok) - consider format, length, and audience.
Instagram Post Aspect Ratio
Instagram Hashtag Count
Facebook Post Link Preview
Pinterest Board Keywords
TikTok Optimal Posting Time
Content Format (Facebook)
Scheduling & Posting
Schedule posts using scheduling tools, verify accuracy, and monitor publishing times.
Scheduled Post Date
Scheduled Post Time
Platform
Post Type
Caption
Hashtags (Comma Separated)
Post Priority (1-10)
Engagement & Community Management
Respond to comments and messages, participate in relevant conversations, and foster a community.
Number of Comments Replied To
Number of Direct Messages Replied To
Overall Tone of Responses (Positive, Neutral, Negative)
Summary of Common Questions/Concerns
Date of Last Community Interaction Review
Platforms Actively Managed Today
Performance Tracking & Analysis
Monitor key metrics (likes, comments, shares, reach), analyze results, and adjust strategy accordingly.
Instagram Likes (Last Post)
Facebook Reach (Last Week)
Website Traffic from Social Media (Last Month)
Conversion Rate from Social Media (Last Month)
Overall Sentiment (Positive/Neutral/Negative)
Date of Last Analytics Review
Key Observations & Insights
Legal & Compliance
Ensure compliance with copyright laws, disclose sponsored content, and adhere to platform policies.
Copyright Compliance Check
Sponsored Content Disclosure
Platform Terms of Service Adherence
Last Terms of Service Review Date
Notes on Legal/Compliance Concerns
Flower Shop Management Solution Screen Recording
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