Insurance Policyholder Experience Survey Checklist
Ensure exceptional service & boost retention! This Insurance Policyholder Experience Survey Checklist guides you through gathering vital feedback, identifying pain points, and improving the overall customer journey. From initial contact to claims processing, uncover opportunities to build loyalty and exceed expectations.
This Template was installed 2 times.
Initial Contact & Quote Process
Assesses the ease and clarity of the initial interaction and obtaining a quote.
How did you first hear about us?
How long did it take to receive an initial quote?
How easy was it to find the information you needed on our website/app?
Please describe any difficulties you encountered during the initial contact or quote process.
Was the quote presented clearly and understandably?
Policy Purchase & Documentation
Evaluates the smoothness of the policy purchase and comprehensibility of provided documents.
How easy was it to understand the policy documents?
Was the pricing presented clearly and transparently?
Please describe any confusion you experienced during the purchase process.
Date of Policy Purchase
Amount of Premium Paid
Did you receive all necessary documentation after purchase?
Coverage Understanding & Suitability
Determines if the policyholder understands their coverage and if the policy meets their needs.
How well do you understand your coverage limits?
In your own words, briefly describe what you believe your policy covers.
Did the agent or representative adequately explain the exclusions to your policy?
On a scale of 1 to 10 (1 being not suitable at all, 10 being perfectly suitable), how well does your policy meet your needs?
What specific needs or concerns, if any, do you feel your policy does *not* adequately address?
Claims Process – Initiation
Focuses on the ease and clarity of starting a claim.
Date of Loss/Incident
Time of Loss/Incident (approximate)
How did you initiate the claim?
Brief Description of Incident/Loss
Approximate Value of Loss (USD)
Was the process clear and understandable?
Claims Process – Handling & Communication
Examines communication and handling of the claims process.
How quickly (in days) did you receive an initial acknowledgement of your claim?
How would you rate the clarity of the communication regarding the claim process?
Please describe any challenges you encountered regarding communication during the claims process.
Was the claims adjuster responsive to your inquiries?
Date of last communication regarding claim status.
Claims Process – Resolution & Payment
Assesses the speed and fairness of claims resolution and payment.
Amount Paid (USD)
Date Payment Received
Payment Method
Fairness of Settlement
Comments on Settlement Process (Optional)
Clarity of Payment Explanation
Customer Service Interactions
Evaluates interactions with customer service representatives.
How satisfied were you with the agent's knowledge?
How would you rate the agent's professionalism?
On a scale of 1-10 (1 being very slow, 10 being very fast), how would you rate the responsiveness of the agent?
Please describe what the agent did well.
How could the agent have improved their service?
Was the agent able to resolve your issue or answer your question?
Overall Satisfaction & Loyalty
Measures overall satisfaction and likelihood of recommending the insurance provider.
Overall Satisfaction (1-10, 1=Not at all, 10=Extremely)
How likely are you to recommend us to a friend or family member?
How would you rate the value for money?
Considering your overall experience, would you renew your policy?
What could we have done to make your experience better?
Digital Experience (Website/App)
Assesses the usability and functionality of online platforms.
How easy was it to navigate our website/app?
On a scale of 1-10 (1 being slow, 10 being fast), how would you rate the loading speed of our website/app?
Which of the following tasks were you able to complete online? (Select all that apply)
How helpful were the FAQs/Help section on our website/app?
What, if anything, could we improve about our website/app?
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