Auto Repair Shop Digital Marketing Checklist Template
Supercharge your auto repair shop's online presence! This Digital Marketing Checklist covers everything from SEO and social media to email marketing & online reviews - boosting visibility and attracting new customers. Get a steady stream of repair orders!
This Template was installed 5 times.
Website Optimization
Ensuring your website is discoverable and provides a positive user experience.
Website Load Time (seconds)
Mobile Responsiveness
Brief Description of Website Purpose
SSL Certificate Status
Number of Broken Links
Search Engine Optimization (SEO)
Improving your website's ranking in search results.
Keyword Ranking (Main Service)
Organic Traffic (Monthly)
Meta Description (Homepage)
Title Tag (Homepage)
Mobile-Friendly Test Result (Google)
Site Speed (Google PageSpeed Insights - Mobile)
Checked Internal Links
Social Media Marketing
Managing your presence and engaging with customers on social media platforms.
Follower Count (Facebook)
Follower Count (Instagram)
Follower Count (TikTok)
Posting Frequency (Facebook)
Content Pillar Alignment
Platform Engagement Metrics
Last Post Date
Online Advertising (PPC)
Creating and managing paid advertising campaigns (e.g., Google Ads).
Daily PPC Budget
Campaign Goal (Choose one)
Ad Copy (Headline 1)
Ad Copy (Headline 2)
Ad Copy (Description)
Maximum Cost-Per-Click (CPC)
Ad Extensions (Choose all that apply)
Targeting Options (Select primary focus)
Email Marketing
Building an email list and sending targeted promotions and updates.
Current Subscriber Count
Email Marketing Platform
Last Email Campaign Date
Current Email Campaign Description (brief)
Average Open Rate (%)
Average Click-Through Rate (%)
Segmentation Strategies Used
Notes on Recent Email Campaign Performance
Online Reputation Management
Monitoring and responding to online reviews and mentions.
Number of New Reviews This Week
Overall Sentiment of Reviews (Positive, Negative, Neutral)
Summary of Recent Review Trends
Response Time to Negative Reviews (Within 24 hours, Within 48 hours, Longer than 48 hours)
Platforms Monitored (Google, Yelp, Facebook, Others)
Notes on Specific Reviews Requiring Attention
Content Marketing
Creating and distributing valuable, relevant, and consistent content to attract and retain customers.
Blog Post Topic Ideas
Number of Blog Posts Published This Month
Content Formats Created (e.g., Blog Posts, Videos, Infographics)
Keyword Research Notes
Content Calendar Review Date
Primary Content Distribution Channel
Local SEO & Google Business Profile
Optimizing your Google Business Profile and local search presence.
Google Business Profile Verification Status
Business Name (Consistent Across Web)
Address (Consistent Across Web)
Phone Number (NAP Consistency)
Website URL (Linked to GBP)
Category Selection (GBP)
Number of Photos Uploaded to GBP
Last GBP Post Date
Analytics & Reporting
Tracking key metrics and analyzing campaign performance.
Website Traffic (Monthly)
Conversion Rate (%)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Last Analytics Report Date
Summary of Key Findings from Analytics
Mobile Marketing
Optimizing marketing efforts for mobile devices.
Mobile Website Loading Speed (seconds)
Mobile Website Responsive Design?
Mobile Ad Click-Through Rate (%)
Mobile Marketing Channels Used
Last Mobile Marketing Campaign Date
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