Auto Repair Shop Marketing & Advertising Checklist Template
Boost your shop's visibility & attract more customers! This Auto Repair Shop Marketing & Advertising Checklist covers social media, online reviews, local SEO, promotions, and more - ensuring your shop stays top-of-mind. Get organized & grow your business!
This Template was installed 5 times.
Website & Online Presence
Tasks related to your auto repair shop's website and online visibility.
Website Uptime Percentage (Last Month)
Last Website Security Scan Date
Brief Description of Website Updates (Last Month)
Mobile Responsiveness Status
Screenshot of Website Homepage
Average Page Load Time (Seconds)
SSL Certificate Status
Social Media Marketing
Activities for promoting your shop on social media platforms.
Number of new followers this week
Engagement Rate (%)
Platforms Used (Select all that apply)
Date of last social media content posting
Notes on content performance this week
Current Social Media Campaign
Example Social Media Post (for review)
Local SEO & Google My Business
Optimizing your shop’s local search ranking and Google My Business profile.
Business Name (on GMB)
Address (on GMB)
Phone Number (on GMB)
Number of Photos Uploaded
Category Selection (GMB)
Last GMB Post Date
Attributes Setup (GMB)
Service Area Radius (GMB)
Paid Advertising (Google Ads, Social Media)
Managing and tracking paid advertising campaigns.
Daily/Weekly Ad Spend (USD)
Campaign Objective (Google Ads)
Targeting Options (Social Media)
Ad Copy (Google Ads)
Ad Creative (Images/Videos)
Campaign Start Date
Click-Through Rate (CTR) - Current
Cost Per Click (CPC) - Current
Email Marketing
Activities related to email campaigns and customer communication.
Email Subject Line
Email Body Content
Email Template Selection
Number of Recipients
Scheduled Send Date
Scheduled Send Time
Target Audience Segments
Review Management
Proactively managing online reviews and responding to customer feedback.
Number of New Reviews Received This Week
Number of Reviews Responded To
Primary Review Platform Monitored (e.g., Google, Yelp, Facebook)
Notes on Recent Review Trends (Positive/Negative)
Date of Last Review Response Audit
Review Response Templates Used (Check all that apply)
Details of Review Response Training Provided to Staff (If Applicable)
Promotions & Special Offers
Planning and executing promotional offers to attract new customers.
Promotion Type
Discount Percentage (if applicable)
Discount Amount (if applicable)
Promotion Start Date
Promotion End Date
Promotion Description (Terms & Conditions)
Target Audience
Promotional Image/Graphic
Content Marketing (Blog, Videos)
Creating and distributing valuable content to attract and engage potential customers.
Blog Post Topic Idea
Video Script Draft
Estimated Video Length (minutes)
Content Style (Educational, Promotional, Behind-the-Scenes)
Planned Content Publishing Date
Keyword Research Notes
Content Distribution Channels (Select all that apply)
Partnerships & Community Involvement
Building relationships with local businesses and participating in community events.
Local Organizations to Partner With
Date of Next Community Event Participation
Notes on Relationship with Key Partners
Amount Donated to Local Charities (Year to Date)
Type of Community Event to Sponsor
Location of Next Partnership Meeting
Tracking & Analysis
Monitoring marketing efforts and analyzing results to optimize performance.
Website Traffic (Monthly)
Leads Generated (Monthly)
Conversion Rate (Leads to Customers)
Cost Per Acquisition (CPA)
Top Marketing Channel
Last Marketing Campaign Review Date
Notes & Observations on Marketing Performance
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