Automotive Digital Marketing Audit Checklist
Ensure your dealership's online presence is driving sales! This Automotive Digital Marketing Audit Checklist covers everything from website SEO to social media engagement, pinpointing areas for improvement and maximizing your ROI. Don't leave opportunities on the table - download now and optimize your digital game!
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Website Performance
Assess website speed, mobile-friendliness, and technical SEO.
Page Load Time (Seconds)
Mobile-Friendly Assessment
Core Web Vitals - LCP (Largest Contentful Paint, Seconds)
Core Web Vitals - FID (First Input Delay, Milliseconds)
Core Web Vitals - CLS (Cumulative Layout Shift, Score)
SSL Certificate Status
SEO Keyword Analysis
Evaluate keyword rankings, search volume, and competitive landscape.
Total Number of Keywords Tracked
Primary Keyword Research Tool Used
Average Keyword Ranking Position (across top 20 keywords)
Top 3 Competitor Domains Targeting Similar Keywords
List 5 Target Keywords with Highest Search Volume
Estimated Monthly Search Volume (for top 3 keywords)
Content Marketing Review
Analyze blog posts, videos, and other content for engagement and effectiveness.
Total Blog Posts Published (Last 6 Months)
Average Blog Post Views (Last 30 Days)
Primary Content Type Focus
Summary of Top-Performing Content (Last 3 Months)
Content Distribution Channels Used
Last Content Audit Date
Social Media Presence
Evaluate social media profiles, engagement rates, and follower growth.
Total Followers (All Platforms)
Average Post Engagement Rate (%)
Primary Social Media Platforms Used
Content Pillars (Topics)
Last Content Audit Date
Paid Advertising Campaigns (PPC)
Review Google Ads, social media ads, and other paid advertising performance.
Daily Ad Spend
Conversion Rate (%)
Click-Through Rate (CTR) (%)
Campaign Goal (e.g., Leads, Sales)
Campaign Platforms (e.g., Google Ads, Bing Ads, Social Media)
Notes on Campaign Performance
Local SEO Optimization
Assess Google My Business profile, local citations, and online reviews.
Google My Business Profile Views (Last 30 Days)
Google My Business Profile Actions (Calls, Directions, Website Visits)
Google My Business Category Accuracy
NAP Consistency (Name, Address, Phone)
Primary Service Area (Radius in Miles)
Number of Local Citations (NAP Listings)
Review Response Policy Implemented?
Email Marketing Effectiveness
Evaluate email open rates, click-through rates, and list segmentation.
Average Open Rate (%)
Average Click-Through Rate (%)
Conversion Rate (%)
List Segmentation Strategy
Email Automation Usage
Describe Email Personalization Efforts
Last List Cleaning Date
Website Analytics & Tracking
Verify accurate Google Analytics setup, goal tracking, and conversion monitoring.
Google Analytics Account Verification Status (1=Verified, 0=Not Verified)
Current Monthly Website Sessions
Conversion Rate (%)
Bounce Rate (%)
Last Google Analytics Goal Configuration Date
Google Tag Manager (GTM) Implementation Status
Notes on Data Anomalies or Unexpected Trends
Reputation Management & Online Reviews
Monitor online reviews on platforms like Google, Yelp, and DealerRater.
Google Review Score (Current)
Yelp Rating (Current)
DealerRater Rating (Current)
Overall Sentiment (Past Month)
Summary of Recent Review Trends
Date of Last Review Response Audit
Review Response Policy Followed?
Competitive Analysis
Identify competitor strengths and weaknesses in their digital marketing efforts.
Competitor 1: Overall Digital Presence Strength (vs. Our Business)
Estimated Competitor 1 Website Traffic (Monthly)
Competitor 1: Key Differentiator (e.g., Price, Service)
Competitor 1: Observed Strengths in Digital Marketing
Competitor 1: Observed Weaknesses in Digital Marketing
Competitor 2: Overall Digital Presence Strength (vs. Our Business)
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